The Rise and Fall Story of Tupperware: On the Verge of Bankruptcy!

Most of us probably have at least one at home. Tupperware branded There is a product. This brand, which has managed to enter everyone’s home, had a dream-like rise in the beginning.

Now, we hardly hear its name because it is on the verge of bankruptcy. So how did the mountain of Tupperware fall into such decline?

Earl Tupper, the mastermind of Tupperware, was born in 1907.

Tupper spent much of his life sketching out small inventions, but these did not lead to financial success. After a while, During the Great Depression He founded his own company.

Plastic holders for soap and cigarettes and in 1946, he started experimenting with plastic for kitchen utensils. The first Tupperware set was made of polyethylene. It had a system that could push the air inside to keep the food fresh. The company even called it “burping.”

Tupperware parties took things to a whole new level.

Things weren’t so good when Tupperware kitchenware started being sold in department stores and showrooms. The brand and its products were so new that many people noticed it when they saw it. He didn’t even understand how to use it.

Meanwhile, a woman named Brownie Wise, an executive at another company, had helped Tupperware’s sales. He would take the containers to parties and show them how to use them. The target audience was women who did not work and could spend long time at home. This strategy actually worked.

By 1953, Tupper purchased 1,300 acres of land in Florida.

The land, which still houses the company’s headquarters today, was then a small farm town. In 1954, sales It reached 25 million dollars.

Tupperware parties were being held all over America. People at the party even used it to show how leak-proof the products were. throwing bowls of grape juice at each other He was playing games like.

Tupperware continued to grow in the 1960s and 1970s, expanding into other countries such as England.

It also became a source of income for women selling Tupperware. In fact, Tupperware’s biggest marketing strategy was women’s sales, but after a while As the number of women participating in the full-time workforce increases Tupperware began to decline.

There were far fewer house parties and people to sell them to. Company, from shopping malls to brand partnerships and online sales. He tried every means, but could never come close to the popularity of his rise.

The onset of the epidemic gave new hope for the company, but it did not last long.

After years of struggle to reach consumers again, with the pandemic that started in 2020, Tupperware With people cooking more at home It started to rise, but this rise did not last long. When life returned to normal, Tupperware returned to its former earnings.

After 75 years, the company is now in trouble due to mounting debts and declining sales. on the verge of bankruptcy. Of course, the end of parties is not the only reason for this decline. Today, choosing more sustainable materials over plastic, decreasing brand image, lack of innovation and the emergence of too many competing brands are other reasons for the inevitable end.

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