Tag: Advertising
What will be the effects of Metaverse on the Advertising Industry?
The Metaverse universe, a virtual world that we will all have to adapt to in the very near future, has already started to host brands. Let’s see how Metaverse will…
This is how Apple’s tracking protection affects Facebook & Co.
Düsseldorf, San Francisco It is seldom that several top managers in an industry can so clearly identify the same reason for billions in sales losses. But when the big tech…
Google, Amazon & Co. are winning in the advertising market
Outdoor advertising In the field of outdoor advertising, the industry has reported a monthly increase of between nine and 26 percent since June and is preparing to return to the…
Neeva better than Google? Sridhar Ramaswamy’s search engine
Lisbon For many years, Sridhar Ramaswamy has stood on the stage and told the opposite of what he now has to say. For example, five years ago in Las Vegas:…
Fight against Netflix: RTL is planning a unique streaming platform
Berlin It should be nothing less than “the German media subscription”, says RTL co-boss Stephan Schäfer. His colleague Matthias Dang raves: “There is no such thing as a product. We…
Revenue continues to grow thanks to strong streaming figures
RTL company sign RTL wants to expand its streaming service “RTL +” into a cross-media platform. (Photo: dpa) Berlin The Bertelsmann subsidiary RTL wants to expand its streaming service “RTL…
+++ Business figures in the news blog +++: Evonik grows – ProSieben benefits from increasing advertising income
Lenovo increases profit by almost two thirds +++ Qualcomm increases forecast +++ Energy costs depress HeidelbergCement’s profit.source site
Nostalgic Advertising Posters of Brands
In the old days, when there was no internet and television was not in every house, brands were promoting their products with strikingly designed posters. Although these posters may seem…
Facebook, Instagram, WhatsApp: the Facebook group will be called Meta in the future
Mark Zuckerberg The Facebook founder spoke via video at a company conference. (Photo: AP) Menlo Park The Facebook group is giving itself a new name. The umbrella company via services…
A new name alone will not be enough
Facebook Like the other tech companies Google, Apple and Microsoft, Facebook also wants to create a larger ecosystem and thus exert an even greater influence. (Photo: AP) Facebook is expected…
Online advertising boom does not stop at Google
San Francisco For the parent company of the search engine giant Google, the corona pandemic has so far worked like an economic stimulus program: Billions of people around the world…
Online advertising boom does not stop at Google
The Google parent Alphabet continues to benefit massively from the digitization of life in the corona pandemic. In the last quarter the turnover of the Internet group rose year-on-year by…
Mark Zuckerberg gets lost in media criticism
Mark Zuckerberg The Facebook CEO sees the revelations about his company as a targeted campaign. (Photo: AP) Things are not going well for Facebook boss Mark Zuckerberg. A number of…
Facebook’s advertising business continues to be very lucrative
San Francisco, Düsseldorf For weeks, Facebook has been pilloried after the revelations of a whistleblower. But CEO Mark Zuckerberg has so far largely held back in public. But now the…
Facebook’s advertising business continues to be very lucrative
San Francisco, Düsseldorf Facebook disappointed when it presented its quarterly figures for the months July to September. With sales of around 29 billion US dollars, revenues were just below the…
Facebook’s advertising business continues to be very lucrative
San Francisco The term that the Facebook board of directors used the most to describe its economic situation is actually a foreign word for the growth-spoiled digital company. Facebook is…
Facebook’s advertising business continues to be very lucrative
Menlo Park Facebook’s advertising business is in full swing even in the crisis affecting the online group’s reputation. In the third quarter, advertising revenues rose year-on-year by around a third…
Tarkan is Trendyol’s New Advertising Face
A long-term agreement was made between Tarkan and Trendyol. Tarkan became the new advertising face of Trendyol within the scope of this agreement. Both parties announced the cooperation in a…
How much is my Facebook user data worth?
The author Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”. Now suddenly everyone is talking about breaking up, burying or shutting down Facebook. Because Facebook, as a whistleblower…
Facebook under pressure for disinformation about vaccines
Facebook Again and again, the focus is on the social network in the fight against the spread of false information. (Photo: Reuters) Washington In the United States, 14 state attorneys…