How much is my Facebook user data worth?

The author

Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”.

Now suddenly everyone is talking about breaking up, burying or shutting down Facebook. Because Facebook, as a whistleblower leaked, puts its own profit interests above the well-being of its customers. For example, Facebook knows that girls are no better off consuming the Facebook service Instagram and are not doing anything about it.

I can say that you could have turned off Facebook ten years ago, if you like. But nobody listened to me. I never felt better than looking on Facebook or Instagram. But I don’t even know how that should have happened. On Instagram you constantly look at the world of people who are better off than you are. Who are in cooler places, have nicer clothes on and cooler friends. How should you feel better there?

I prefer to look at people who are less cool than me, who are in stupid places, with stupid friends. That makes me feel a lot better. I’ve heard a lot of criticism of Facebook. For example, that you have thousands of friends there, but they cannot be compared with the real friends.

I can’t comment on that. Because I don’t have many friends in real life, and neither do I on Facebook. So for me, Facebook was always an app that told me that I was a boring guy with a boring life. I don’t need a program for that, my bad self-esteem is enough. That also kills me, but it’s completely free.

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But Facebook was always free too. I wonder how you can blame a company that you don’t spend money on at all. It would be like living with someone for free, but then getting upset about the color of the carpeting.

Now it is said that Facebook is only apparently free. Because in reality you pay Facebook with your own data. That would actually be great, because if my own data is so great that I can use it to pay for participation in the Facebook universe, why can’t I also use my data to pay for other things, such as a liter of milk? Maybe because the liter of milk is something that can be agreed on, but not my user data on Facebook.

Otherwise I would have tried long ago to use my search history to replace my consumer credit. Maybe I could also offer individual data. About the letters of my good name. I am hereby placing an “l” and an “n” for immediate delivery to the highest bidder for sale. I can afford that, because I have twice that.

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