Why Is Tomato Juice Especially Selling on Planes?

Is there a product that caught your attention on many menus while traveling by plane? Like tomato juice? In fact, this is not a drink just added to the menu. A basic need.

Tomato juice, the most popular drink on the airline menu What are the reasons why they are so preferred? Let’s explain.

Why is tomato juice becoming a basic necessity on planes?

Low cabin pressure in airplanes It affects our senses of taste, such as taste and smell. That’s why tomato juice leaves a much more pleasant and “fruity” taste on the plane. But the reasons don’t end there.

While we are in a dry and pressurized cabin, we are exposed to dehydration even though we are not aware of it. Tomato juice, on the other hand, helps us replenish our electrolytes (regulates the water balance in the body) and provides vitamin C. You may have noticed that your nose, throat, and sometimes skin get dry when you’re on a plane. Drinking tomato juice is also a kind of It offers moisturizing.

Another reason is its satiety.

Air travel can be tiring, no matter how short the trip. We leave home hours before, we wait idly at the airport… That’s why drinking tomato juice, It satisfies our feeling of satiety and we feel like it meets everything we need at that moment.

Actually, there is another theory about marketing strategy.

Some products, “popular product” of some places label as; among marketing strategies. That’s why they may be promoting tomato juice as an “in-flight drink” and increasing its popularity.

If this is indeed the case, it seems that they have been successful, as many passengers happily order the tomato juice while on the plane. It even becomes one of the most requested products and for some passengers It has become a ritual.

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