Online advertising boom does not stop at Google

The Google parent Alphabet continues to benefit massively from the digitization of life in the corona pandemic. In the last quarter the turnover of the Internet group rose year-on-year by 41 percent to a good 65.1 billion dollars (56.1 billion euros). In terms of profits, there was a jump from $ 11.2 billion to $ 18.9 billion, as Alphabet announced after the US market closed on Tuesday.

As usual, Google’s advertising business contributed the lion’s share of the business with $ 53.1 billion. While the ads around Google’s search engine are still the mainstay, the importance of the YouTube video platform has also increased. Its advertising revenue increased from $ 5 billion to $ 7.2 billion. The business with cloud services, in which Google wants to catch up with Amazon, grew by around 45 percent to almost five billion dollars.

As before, Alphabet’s other subsidiaries with self-driving cars or delivery drones, for example, make only a few sales – but high losses. The collected revenues of these divisions hardly increased with an increase of 178 to 182 million dollars. They brought in an operating loss of around 1.29 billion dollars – after a loss of 1.1 billion dollars a year ago.

While Alphabet with its figures for the past quarter exceeded the forecasts of the analysts, the share temporarily lost around two percent in after-hours trading.

Top jobs of the day

Find the best jobs now and
be notified by email.

More: Google needs more than a new smartphone to be successful in the hardware market

.
source site