The advertising wars of technology giants continue at full speed. Apple had published a very ambitious and controversial advertisement for its new iPad Pro. In the ad, a hydraulic press crushes creative tools such as musical instruments, paints, books and camera lenses, then reveals the super-thin iPad Pro. The historical setting has arrived for Samsung’s Apple iPad Pro advertisement. Here are the details…
Creativity does not fall apart! Historical setting for Apple iPad Pro advertisement from Samsung
Although the purpose of this ad was to impress users, it was misunderstood by many people and was subjected to a barrage of criticism. How do people use technology to create creativity? “crush and tear apart” argued. After the huge backlash for its ad, Apple had to apologize and withdraw the ad.
So, do you think Samsung missed this opportunity? Of course no! At this point, Samsung stepped in and gave a clever answer to Apple. In Samsung’s new ad, a musician collapses on stage after Apple’s hydraulic press. picking up the guitar. He then stands next to the Galaxy Tab S9 Ultra and continues playing his music.
There was a lot of reaction! Apple’s new iPad ad became a hot topic
Apple came to the fore with its new iPad Pro commercial “Crush” video, where it crushes and smashes popular objects. It received great response from the audience.
At the end of the ad, Samsung tells Apple, “Creativity is not crushed” and made a subtle reference to Apple by saying “We never crush creativity” on Twitter. This ad laid the groundwork for Samsung not only to respond to Apple, but also to highlight the creative potential of its own products.
What Samsung subtly advertised in the video Galaxy Tab S9 series was launched as a full-fledged rival to Apple’s iPad Pro. Starting price of this series $799. Additionally, the Galaxy Tab S9 series is equipped with new artificial intelligence features such as “Galaxy AI”.
The fine-tuning made by Samsung for the iPad Pro advertisement once again showed with examples how to be creative and competitive in the world of technology. It both offered a clever response to Apple’s controversial ad and highlighted how powerful and creative its own products are. What more…
Such conflicts between technology giants have always been enjoyable for us, the users. Ultimately, Samsung’s creative response to Apple proved how effective clever moves can be in the advertising world. The technology wars continue and we enjoy this competition. What are you thinking? You can write your opinions in the comments section below.