What will be the effects of Metaverse on the Advertising Industry?

The Metaverse universe, a virtual world that we will all have to adapt to in the very near future, has already started to host brands. Let’s see how Metaverse will affect the advertising industry in the coming days.

Metaverse is a term we’ve been encountering a lot on social media lately. In the near future will affect many industries. Let’s first look at what this virtual universe, which will perhaps even end, means.

Metaverse refers to a virtual world that we are very familiar with from games and movies before. The new generation of the internet Metaverse, also called Metaverse, is a technology where we can be anyone we want outside our own universe, travel the world without leaving our home, and even make a virtual time travel. You can find more detailed information about Metaverse in the video below.

How will Metaverse affect brands?

This virtual universe, which sees the new generation as the target audience, will affect many sectors in the near future. The advertising industry is one of them. Completely a digital and virtual universe Metaverse also has many new ad spaces.

B2C interactions that the metastore will enable are personalized emoji avatars on Snapchat. bitmojis is already happening. Levis and Ralph Lauren, two brands that have released a range of virtual outfits for Bitmojis that people can also buy in real life. It is speculated that in the future, Snapchat’s Bitmojis will also integrate with VR and AR experiments.

Selling products to avatars for brands will open up a great line of business. This kind collaborations There are many brands that are already taking action for it. Gucci is one of them. Recently at the Gucci Garden event in Roblox, an online game that is very convenient for the Metaverse universe, Gucci sold Gucci branded products to players that they can use in-game.

SK II City

That being the case, the ultimate goal of brands will be to build their own metaverse. Earlier this year, Japanese beauty company SK-II created SK-II CITY, a virtual city modeled after Tokyo and allowing people to explore and experience the digital environment.

Similarly, sneaker app Aglet has created the “sneakerverse,” a Metaverse that combines sneakers, games, and shopping. Interestingly, Aglet 1, the platform’s virtual sneaker, has become so popular with gamers that the company is now about to go into production in real life.

How will Metaverse affect advertising?

fortnite movie

For advertisers and agencies, Metaverse is already starting to provide a host of new opportunities to promote products, services and brands. The most obvious of these opportunities is to take advantage of ad spaces in the Metaverse, just as you would in the real world. As the most suitable example of this technique, published in the Fortnite game Christopher Nolan films We can give examples of advertisements during breaks.

Same way, To VR/AR games Companies that may wish to participate can also choose to recreate virtual versions of real-life items, such as a vending machine with a real-life beverage or a specific car model, to be explored within the Metaverse.

For Metaverse to be usable, brands must also advertise as naturally as they can. in the past times Facebook’s Oculus Quest Marketers will need to be mindful of the way they integrate their campaigns into metadata, as the backlash after including ads in their games shows.

What are the brands doing in Metaverse?

nascar roblox

In November, NASCAR will launch a multi-year plan to get its brand in front of young gamers on the hugely popular Roblox platform. For starters, NASCAR is the platform’s groundbreaking A digital car to jailbreak game will leave and sell clothes for players’ avatars. Players are also featured as part of a fan contest. will be able to design their own NASCAR uniforms and the game’s developers will act as influencers to promote it on social media. NASCAR’s activation is one of the biggest examples of brands from Chipotle to HBO advertising in what’s known as the “metaverse” to reach new audiences and appeal to consumers accustomed to the digital realms.

The reason for the power of the Metaverse

coca cola nft

Brands like Warner Bros., Hyundai, and Gucci have built their own virtual worlds; Coca-Cola, Anheuser-Busch and Crockpot are stepping into the Metaverse by selling their own NFTs. Sephora, Nike and HBO offer a futuristic experience to their users using Augmented Reality (AR) and Virtual Reality (VR) technologies. Facebook, on the other hand, is so enchanted that the social media giant spend $10 billion to become a Metaverse company in five years is planning. The currencies of the metaverse universes are already trading on crypto exchanges.

Accessibility is the biggest reason why companies of this size make such a large investment. Any advertisement in the Metaverse universe can appeal to many more people than any other advertising space. Continuing from the Roblox example, half More than 200 million monthly active users under the age of 13 Advertising on a virtual platform that has a commercial platform is a much more appropriate and logical move than renting a billboard in big cities such as New York or Istanbul. Millions of people around the world now play hundreds of thousands of games with brand activation.

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As a result, it is only a matter of time today that the virtual world we see in many movies and TV series we watch, such as Ready Player One and Sword Art Online, will mix with the real world. to the metaverse people who can adapt before anyone else It is an undeniable fact that they will be very successful in this virtual world.


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