Why Do People Adore Apple Products?

Technology giants are trying to reach more consumers every year. to produce products of all classes continues. Samsung’s Mobile phones that appeal to every audience, Xiaomi’s Although it produces products from phones to home electronics and many other companies continue with this policy. apple, It is known as the most preferred brand by many people.

Especially Even though his financial situation is not sufficient While they can turn to products that can meet their expectations in the market, people want to immediately buy and use Apple’s iPhones, MacBooks or Watches. How does Apple, of all the companies, manage to attract so many people?

First of all, let’s take the iPhones, which Apple introduces new ones every year.

There are phone models from various brands that can appeal to every audience. For example, Samsung’s popular Galaxy A, S, M And Z. series smartphones include phone models that people with different budgets can purchase. But if you want to buy a phone from Apple You have to buy an iPhone or iPhone.

When it introduced the first iPhone in 2007, Apple said that this phone was a revolutionary He said it was. We could surf the internet on the 3.5-inch touch screen, check our e-mails, and even take photos with the 2 MP front camera. For now funny sounding features, For a consumer in 2007, it was extraordinary.

When the first iPhone was introduced, it was offered for sale with a price tag of $499. At that time, many people perhaps could not buy the first iPhone, but Apple’s various policies and “revolutionary” many people because it offers it as a mobile phone He was curious and wanted to use it.

“Well, other companies also followed this path and touted their products, but why couldn’t they be as good as Apple?” We seem to hear you say. Apple’s direct and indirect policies created by Unlike other companies, it looks very striking.

Apple’s sales policy differs from its competitors in many aspects.

In Apple’s advertisements from different nationalities and we often see people who go beyond standard beauty patterns. black, red hair, slanted eyes, white skin, African American, fat, short, old… We see people with very different appearances in advertisements.

This is because Apple an inclusive company to be. He says that his products appeal to all audiences and that people of almost all ages can use them. This inevitably makes people feel closer to the company It makes them feel.

In addition, although it attracted the reaction of many users at first, the headphone jack and the boxes were removed. remove charging adapter and pioneered movements such as adding a notch at the top of the screen. Thus, many companies began to follow in his footsteps. We can also say that it is the pioneer of innovations.

Thanks to this policy, the consumer feels more special.

One of the most important factors that intensify competition in the market is consumer to feel special. Applications developed only for iPad, camera applications that we can only use on iPhone, and simply only among Apple devices Being able to transfer files makes a person feel more special. Of course, file transfer can be done with third-party applications, but who’s going to bother, right?

Another factor is peripherals. iPhones up to iPhone 15 series lightning cable It could be charged and transferred files. However, on the iPhone 15, no matter how hard USB-C Having access to the port still makes it special.

Other than peripherals, we can only see it on iPhones and iPads. cases, screen And camera protectors It also allows the consumer to see himself in a different place from other users.

It is only a matter of time before we find ourselves in an ecosystem that works flawlessly compared to its competitors.

Connecting between devices is not just a simple photo transfer. Apple has managed to establish such an ecosystem among its devices that many consumers In addition to iPhones Wants to buy another Apple device.

For example, you can receive a call from your iPhone on Apple Watch, ipad or you can answer from your MacBook. a coming one FaceTime call You can answer from your MacBook or iPad and transfer the current call to another device. Great practicality!

You can also make voice calls if your phone is charging. Apple Watch You can continue via . Porting to another operating system has been on the agenda lately. iMessage You can only send messages to people who have an iCloud account. Although rival companies ecosystem Even though it has been created, they cannot help Apple on this issue.

According to many people, using products with the ‘bitten apple’ logo is not a desire, but a need.

Researchers say that many users want to buy a latest model iPhone, including the iPhone 15 series. Unboxing the product, examining it meticulously, and installing it always excites the user, and most of the time, outweighs its function.

According to other data shared by researchers, Android users price performance while Apple users only have the latest model wants. Because Apple’s marketing strategies emotionality brings to the fore. This enables people to buy the latest Apple product at every opportunity.

Additionally, using Apple is seen as a sign of status among many people.

We have listed so many factors, so shouldn’t people feel special when they use an Apple product? When many people use the company’s products he feels special and as we said, offering products to the market at higher prices than their competitors gives people a status tag It sticks.

“If you have an iPhone, you’re rich,”“If you use AirPods, you have money.”, “Do you use a MacBook? I guess you’re a business person.” and “If you use an iPad, you are probably well off.” perception is formed. Wants, needs and other circumstances affect the products we purchase. can make an impact But things don’t go that way in the Apple lane.

As a result, we have created content in which we clearly express why people prefer Apple products. What do you think about this issue?

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