Tag: Sports sponsorship
Football World Cup in Qatar 2022: Liveblog for the group stage
Formula 1 driver Vettel calls homophobic statements by World Cup ambassadors “outrageous” Sebastian Vettel is hosting the World Cup in Qatar in light of the homophobic comments made by a…
Football World Cup in Qatar 2022: Liveblog for the group stage
Formula 1 driver Vettel calls homophobic statements by World Cup ambassadors “outrageous” Sebastian Vettel is hosting the World Cup in Qatar in light of the homophobic comments made by a…
Football World Cup in Qatar 2022: Liveblog for the group stage
Formula 1 driver Vettel calls homophobic statements by World Cup ambassadors “outrageous” Sebastian Vettel is hosting the World Cup in Qatar in light of the homophobic comments made by a…
Football World Cup in Qatar 2022: Liveblog for the group stage
Formula 1 driver Vettel calls homophobic statements by World Cup ambassadors “outrageous” Sebastian Vettel is hosting the World Cup in Qatar in light of the homophobic comments made by a…
Football World Cup in Qatar 2022: Liveblog for the group stage
Formula 1 driver Vettel calls homophobic statements by World Cup ambassadors “outrageous” Sebastian Vettel is hosting the World Cup in Qatar in light of the homophobic comments made by a…
Football World Cup in Qatar 2022: Liveblog for the group stage
Committee Chair Alt criticizes human rights situation in Qatar The Chair of the Bundestag Committee on Human Rights and Humanitarian Aid, Renata Alt, still sees a great need for reform…
Football World Cup in Qatar 2022: Liveblog for the group stage
Ghana’s national coach Addo on criticism of Qatar: “Sweep in front of your own door” Ghana’s national coach Otto Addo considers European criticism of the World Cup in Qatar to…
Investor demands exit from Mercedes and Manchester United
Expensive shirt sponsor The Teamviewer logo is still emblazoned on Cristiano Ronaldo’s jersey at Manchester United. (Photo: IMAGO/Sportimage) Dusseldorf Activist investor Petrus Advisers is urging Teamviewer management to pay more…
The World Cup must not become a fig leaf in dealings with Qatar
Khalifa International Stadium in Doha Many brand manufacturers are wondering whether they are allowed to advertise with the football World Cup in Qatar. (Photo: WITTERS) There is a great deal…
How Adidas and McDonald’s defend their advertising
Match ball of the World Cup in Qatar by Adidas The German sports outfitter is one of the sponsors of the football association Fifa. (Photo: IMAGO/MIS) Munich, Dusseldorf Whether it’s…
World Cup of scandals – three graphics for the controversial tournament in Qatar
Dusseldorf In less than a week, the whistle will sound for the opening match of the World Cup in Qatar. One thing is already clear: never before has a football…
Break-ins in China and the end of the cooperation with Kanye West are a burden
Adidas store in Shanghai Currency-adjusted sales in the important market collapsed by 27 percent. (Photo: Bloomberg) Munich Before the change at the top of the group, the problems at Adidas,…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich The direct change from Puma boss Björn Gulden to the crisis-ridden competitor Adidas is perfect. The Norwegian…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich Adidas confirms the appointment of Björn Gulden to the top of the board: The previous Puma boss…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich Adidas confirms the appointment of Björn Gulden to the top of the board: The previous Puma boss…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The ex-soccer professional is about to switch to Adidas. (Photo: Cougar) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian announced…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The ex-soccer professional is about to switch to Adidas. (Photo: Cougar) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian announced…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The manager lets his contract with Puma expire. (Photo: Puma/ Christoph Maderer) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The manager lets his contract with Puma expire. (Photo: Puma/ Christoph Maderer) Munich Puma CEO Björn Gulden is leaving the sporting goods manufacturer at the end of the…
Which companies benefit – and which do not
Munich, Frankfurt, Dusseldorf The kick in the desert could become an economic disaster for many German companies. With three weeks to go before the start of the soccer World Cup…