Tag: Sports sponsorship
Record sales in the third quarter and confirmed forecasts
Puma basketball shoe The third largest sporting goods manufacturer in the world is currently growing, even in a difficult economic environment. (Photo: Bloomberg) Munich At the sporting goods group Puma,…
Red Bull founder Dietrich Mateschitz is dead
Vienna Austrian billionaire and “Red Bull” owner Dietrich Mateschitz is dead. “We knew that he was in a very serious health condition. But still, now that it’s happened, it’s unbelievable…
Red Bull founder Dietrich Mateschitz is dead
Vienna Austrian billionaire and Red Bull owner Dietrich Mateschitz is dead. “We knew he was in a very serious health condition. But still, now that it has happened, it’s unbelievable…
Dietrich Mateschitz is dead
Vienna The Austrian self-made billionaire Dietrich Mateschitz was so unconventional that he elevated this characteristic to a business principle. It started with his appearance. The founder of the energy drink…
Windhorst and Hertha – a disaster with announcement
Banner against Windhorst at the Hertha home game A lesson in the clash between an uninhibited big capitalist and stubborn club bosses. (Photo: IMAGO/photo booth) Dusseldorf That football fans have…
“Yeezy” collaboration between Adidas and rapper Kanye West before the end
KanyeWest The American rapper has been designing shoes and clothing under the Yeezy brand in collaboration with Adidas since 2015. (Photo: AP) Munich At the Paris Fashion Week a few…
Windhorst and Hertha – a disaster with announcement
Banner against Windhorst at the Hertha home game A lesson in the clash between an uninhibited big capitalist and stubborn club bosses. (Photo: IMAGO/photo booth) Dusseldorf That football fans have…
“Yeezy” collaboration between Adidas and rapper Kanye West before the end
KanyeWest The American rapper has been designing shoes and clothing under the Yeezy brand in collaboration with Adidas since 2015. (Photo: AP) Munich Adidas is distancing itself from its longtime…
Talks with Red Bull about Formula 1 entry failed
Red Bull World Champion Verstappen in Zandvoort, Netherlands From motorsport circles it is said that internal conflicts at Red Bull are probably responsible for the failed deal. (Photo: IMAGO/HochZwei) Dusseldorf…
Why getting into Formula 1 is a great opportunity for Audi
Race at Spa-Francorchamps in Belgium In the future, the racing circuit will increasingly switch to electric drive technology. (Photo: IMAGO/HochZwei) Munich Motorsport in general and Formula 1 in particular are…
Why getting into Formula 1 is a great opportunity for Audi
Race at Spa-Francorchamps in Belgium In the future, the racing circuit will increasingly switch to electric drive technology. (Photo: IMAGO/HochZwei) Munich Motorsport in general and Formula 1 in particular are…
Audi enters the racing car series
Audi There had been speculation about a Formula 1 entry by the carmaker in recent years. (Photo: imago images/Michael Gstettenbauer) Ingolstadt Audi enters the Formula 1 racing circuit. The Ingolstadt-based…
Puma increases sales forecast for 2022
France headquarters of Puma The sporting goods company has recently been doing better than its larger competitor Adidas. (Photo: imago images/Future Image) Munich Puma boss Björn Gulden sees the many…
After a record quarter, Puma increases its sales forecast for 2022
Munich Puma boss Björn Gulden sees the many global uncertainties and risks as sportive. “The situation is difficult for everyone. We just have to be better than the rest,” said…
After a record quarter, Puma increases its sales forecast for 2022
France headquarters of Puma The sporting goods company has recently been doing better than its larger competitor Adidas. (Photo: imago images/Future Image) Munich The sporting goods group Puma is currently…
Nike unexpectedly increases sales significantly – China business is weakening
new York Nike beat analysts’ expectations for sales and earnings in its third fiscal quarter, buoyed by a strong holiday business in North America. Sales for the quarter ended February…
Adidas exchanges its China boss
Adrian Siu The manager knows the Chinese market and is now returning to Adidas in a managerial capacity there. (Photo: Adidas) Munich, Beijing Loud music blasts from the third floor…
DFL boss hops for salary limit for football professionals
Donata hops The digital consultant has been the managing director of the German Football League since January 1st. (Photo: Katrin Denkewitz) Berlin The new DFL boss Donata Hopfen wants to…
Ex-DFL boss Seifert plans sports streaming with Springer
Dusseldorf For sixteen years, Christian Seifert was the face of professional football in Germany – now the 52-year-old is becoming an entrepreneur. Together with the Axel Springer media group, Seifert…
For the Olympic sponsors, the sporting event becomes a debacle
Preparations for the games Ski track in Yanqing, China. (Photo: Getty Images) Beijing, Munich The Winter Olympics will begin with a grand opening ceremony in Beijing on Friday. But there…