Tag: Sports sponsorship
When football is offside
At Seifert’s start-up Dyn Media, a new sports broadcaster, there isn’t quite as much money involved. However, the amounts are considerable for a young company: According to the founder, he…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Under the leadership of the new boss Björn Gulden, the troubled…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Human Resources Director Amanda Rajkumar is leaving the Franconian sporting goods…
Adidas will start selling parts of the Yeezy collection in May
Munich Adidas will start selling the remaining “Yeezy” shoes from the stopped cooperation with US scandal rapper Kanye West in May. A significant amount of the proceeds will be donated…
“Burning millions of Yeezy shoes is not the solution”
Bjorn Gulden The CEO of Adidas announced at the annual general meeting that he wanted to sell the Yeezy products that were still in stock. (Photo: dpa) Munich In the…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas wants to win back customers in China with more adapted products
Adidas logo The company wants to adapt its products in China more closely to the local market in the future. (Photo: Reuters) London Sporting goods manufacturer Adidas wants to address…
Puma achieves record sales and operating profit in 2022
Munich Even after the change from CEO Björn Gulden to Adidas, Puma wants to further reduce the gap to the ailing arch-rival. “We have accelerated our growth worldwide and across…
Puma achieves record sales and operating profit in 2022
New Puma CEO Freundt Puma’s business is said to be better than Adidas’ this year as well. (Photo: dpa) Even after the change from CEO Björn Gulden to Adidas, Puma…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
Ford returns to Formula 1
Ford wants to compete in Formula 1 again Patrick Tambay on the road in a racing car with a Ford engine at the Canadian Grand Prix in 1986: 40 years…
Crypto exchange Coinbase is a new partner of Borussia Dortmund
Stadium of Bundesliga club Borussia Dortmund The Coinbase logo can also be seen on the advertising boards in the future. (Photo: IMAGO/Kirchner Media) Frankfurt Coinbase announces its first involvement in…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
TV quota collapsed by 40 percent
ZDF commentator Claudia Neumann at the World Cup The preliminary round of the DFB selection pushed the German TV ratings. (Photo: dpa) Dusseldorf Argentina’s victory over France in the final…
Football World Cup in Qatar 2022: live blog on the knockout phase
International media reactions to the World Cup final France: “RMC Sports”: “Messi and the Albiceleste on the roof of the world despite heroic French and a hat-trick from Mbappé.” “Le…
40 percent fewer viewers – TV quota collapses
Kylian Mbappe France’s top player was disappointed after the final defeat. The German TV stations also draw a mixed balance. (Photo: IMAGO/ZUMA Wire) Dusseldorf Argentina’s victory over France in the…
Football World Cup in Qatar 2022: live blog on the knockout phase
International media reactions to the World Cup final France: “RMC Sports”: “Messi and the Albiceleste on the roof of the world despite heroic French and a hat-trick from Mbappé.” “Le…