The ex-soccer professional is about to switch to Adidas.
(Photo: Cougar)
Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian announced his departure from Puma at the end of the year on Friday. Shortly thereafter, Adidas confirmed talks about a move.
No official decision has been made yet. But investors were already celebrating the impending change. The Adidas share increased by 29 percent to 121 euros on Friday when the first speculations made the rounds. Since the beginning of the year, the share had lost more than half of its value. The Puma share, on the other hand, fell by four percent to 44.50 euros.
Gulden decided to let his contract expire at the end of the year. As of January 1st, Arne Freundt will become the new Puma boss. The 42-year-old has been given a four-year contract.
Gulden differs in management style from Rorsted
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