Tag: Sporting goods
Adidas raises forecast after successful sale of “Yeezy” shoes
Coveted sports shoes Kanye West’s Yeezy collection was also highly coveted in the clearance sale. (Photo: imago/Eastnews) Munich After a first successful sell-out of “Yeezy” goods from the stopped cooperation…
That’s what European boss Nina Hajikhanian is planning
Nina Hajikhanian The manager is the European head of Patagonia. Dusseldorf Outdoor apparel company Patagonia does things differently than most companies. If you ask the new head of Europe, Nina…
Millions in business with special models from Adidas and Nike
Stepan Timoshin At the age of 22, the Vaditim founder was already making millions in sales with sneakers via his web shop. (Photo: Vaditim) Dusseldorf Stepan Timoshin’s business begins with…
Millions in business with special models from Adidas and Nike
Dusseldorf Stepan Timoshin’s business begins with easy pocket money. At the age of 14, the founder got hold of three pairs of sneakers from the strictly limited special model of…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Under the leadership of the new boss Björn Gulden, the troubled…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Human Resources Director Amanda Rajkumar is leaving the Franconian sporting goods…
“Made in Germany” doesn’t pull when it comes to running shoes
Munich As a runner, Nico Russ has specialized in the middle distance. The ambitious track and field athlete completes the ten kilometers in 32 minutes. However, the entrepreneurial life of…
Kasper Rorsted becomes chairman of the advisory board at bicycle manufacturer Woom
Vienna The former Adidas boss Kasper Rorsted is realigning his career: As has now become known, the 61-year-old Dane will be chairman of the advisory board at the Austrian children’s…
Sporting Goods: Sports retailers are hoping for a revival
Munich The online sporting goods trade boomed during the pandemic. Customers ordered running shoes or jogging pants for the home office online, and large manufacturers such as Adidas are massively…
Björn Gulden has already changed that – and he intends to do so
Munich, Herzogenaurach The appointment in Herzogenaurach should ensure a new beginning. Adidas boss Björn Gulden recently invited the most important specialist dealers to the company’s Franconian campus. At dinner, ski…
Adidas will start selling parts of the Yeezy collection in May
Munich Adidas will start selling the remaining “Yeezy” shoes from the stopped cooperation with US scandal rapper Kanye West in May. A significant amount of the proceeds will be donated…
“Burning millions of Yeezy shoes is not the solution”
Bjorn Gulden The CEO of Adidas announced at the annual general meeting that he wanted to sell the Yeezy products that were still in stock. (Photo: dpa) Munich In the…
That’s how deep Adidas is really in the crisis
Adidas balance sheet check The problems of the second largest sporting goods company in the world are significant. (Photo: Adidas) Munich Before the Adidas general meeting on Thursday, investors are…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
“Have to take one step at a time”
Adidas CEO Björn Gulden The new CEO has already declared 2023 to be a year of transition for Adidas. (Photo: Reuters) Herzogenaurach Almost two weeks before the annual general meeting,…
Even after a change of boss, Puma is growing in double-digit percentage terms
Puma boss Arne Freundt Even after the change in leadership, the world number three is doing better than its larger competitor Adidas. (Photo: dpa) Munich Even after the change at…
Adidas wants to win back customers in China with more adapted products
Adidas logo The company wants to adapt its products in China more closely to the local market in the future. (Photo: Reuters) London Sporting goods manufacturer Adidas wants to address…
Hiking shoe specialist has had its best business for 100 years
Munich It’s a huge party that Alexander Nicolai is planning for the summer: the Lowa boss wants to celebrate the 100th birthday of the Bavarian hiking shoe manufacturer at the…