Tag: Gulden
Björn Gulden has already changed that – and he intends to do so
Munich, Herzogenaurach The appointment in Herzogenaurach should ensure a new beginning. Adidas boss Björn Gulden recently invited the most important specialist dealers to the company’s Franconian campus. At dinner, ski…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…
Maria Valdes becomes product director at the sporting goods group
New Puma chief product officer Maria Valdes In the future she will be responsible for all product groups except golf, for the creative strategy and the market launch of new…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich The direct change from Puma boss Björn Gulden to the crisis-ridden competitor Adidas is perfect. The Norwegian…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich Adidas confirms the appointment of Björn Gulden to the top of the board: The previous Puma boss…
Puma CEO Björn Gulden takes over as CEO
Bjorn Gulden The Norwegian inherits Kasper Rorsted from competitor Adidas. (Photo: Bloomberg) Munich Adidas confirms the appointment of Björn Gulden to the top of the board: The previous Puma boss…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The ex-soccer professional is about to switch to Adidas. (Photo: Cougar) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian announced…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The ex-soccer professional is about to switch to Adidas. (Photo: Cougar) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian announced…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The manager lets his contract with Puma expire. (Photo: Puma/ Christoph Maderer) Munich Puma boss Björn Gulden is facing a change to the crisis-ridden competitor Adidas. The Norwegian…
Arne Freundt succeeds Björn Gulden
Bjorn Gulden The manager lets his contract with Puma expire. (Photo: Puma/ Christoph Maderer) Munich Puma CEO Björn Gulden is leaving the sporting goods manufacturer at the end of the…