Tag: Sponsorship
Adidas raises forecast after successful sale of “Yeezy” shoes
Coveted sports shoes Kanye West’s Yeezy collection was also highly coveted in the clearance sale. (Photo: imago/Eastnews) Munich After a first successful sell-out of “Yeezy” goods from the stopped cooperation…
When football is offside
At Seifert’s start-up Dyn Media, a new sports broadcaster, there isn’t quite as much money involved. However, the amounts are considerable for a young company: According to the founder, he…
Where money scores goals – women’s football is becoming more and more attractive for sponsors and clubs
winners and losers Investments can make a big difference in the women’s football ecosystem. However, they also immediately shift the balance. This is shown by examples such as Frankfurt and…
Where money scores goals – women’s football is becoming more and more attractive for sponsors and clubs
winners and losers Investments can make a big difference in the women’s football ecosystem. However, they also immediately shift the balance. This is shown by examples such as Frankfurt and…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Under the leadership of the new boss Björn Gulden, the troubled…
HR manager Amanda Rajkumar is leaving after two and a half years
Amanda Rajkumar The Adidas HR manager only started the job in early 2021. (Photo: adidas / Hannah Hlavacek) Munich Human Resources Director Amanda Rajkumar is leaving the Franconian sporting goods…
Deutsche Bank closes Alfred Herrhausen Gesellschaft at the end of the year
Anna Herrhausen Anna Herrhausen, managing director of the Alfred Herrhausen Society and daughter of the murdered Deutsche Bank CEO, leaves the bank. (Photo: dpa) Frankfurt The non-profit Alfred Herrhausen Society…
Porsche joins VfB Stuttgart
New sponsor for Stuttgart VfB Stuttgart is currently very connected to Mercedes. Now Porsche is also to join the club. (Photo: IMAGO/HMB Media) Dusseldorf For VfB Stuttgart things have been…
Adidas will start selling parts of the Yeezy collection in May
Munich Adidas will start selling the remaining “Yeezy” shoes from the stopped cooperation with US scandal rapper Kanye West in May. A significant amount of the proceeds will be donated…
“Burning millions of Yeezy shoes is not the solution”
Bjorn Gulden The CEO of Adidas announced at the annual general meeting that he wanted to sell the Yeezy products that were still in stock. (Photo: dpa) Munich In the…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
“Have to take one step at a time”
Adidas CEO Björn Gulden The new CEO has already declared 2023 to be a year of transition for Adidas. (Photo: Reuters) Herzogenaurach Almost two weeks before the annual general meeting,…
Partial sale of Bundesliga rights – DFL investor deal is on the brink
Munich The planned investor deal of the Bundesliga is in danger of failing. At the joint meeting of the executive committee and supervisory board of the German Football League (DFL),…
Even after a change of boss, Puma is growing in double-digit percentage terms
Puma boss Arne Freundt Even after the change in leadership, the world number three is doing better than its larger competitor Adidas. (Photo: dpa) Munich Even after the change at…
New Sponsorship After Regulatory Pressure From Popular US Cryptocurrency Exchange
Popular US cryptocurrency exchange Kraken has signed a sponsorship deal with Formula 1 team Williams Racing, despite regulatory pressure. Kraken March 28 In the post he published on his official…
Adidas share: Group cuts dividend
Herzogenaurach The new Adidas boss Björn Gulden has prepared investors for a difficult transition year 2023 with possible losses. “We have to reduce inventories and reduce discounts,” said the Norwegian…
Adidas share: Group cuts dividend
Herzogenaurach The new Adidas boss Björn Gulden has prepared investors for a difficult transition year 2023 with possible losses. “We have to reduce inventories and reduce discounts,” said the Norwegian…
Adidas share: Group cuts dividend
Herzogenaurach After a loss in the fourth quarter, the troubled Adidas group is preparing for a difficult transition year in 2023. “We have to reduce inventories and reduce discounts,” said…