Tag: marketing
Sechs Gründe, warum große Marken verschwinden
Nestea, Wrigley’s, Punica Mehrere bekannte Marken sind zuletzt aus den Supermarktregalen verschwunden. (Foto: PR) Düsseldorf Vor sechs Jahren noch war die Eistee-Marke Nestea mit einem zweistelligen Marktanteil die Nummer eins in…
Exciting Message from Shiba Inu (SHIB) Marketing Expert: “We’re Ready”
The Shiba Inu (SHIB) team is preparing for major updates to the ecosystem as they await Shibarium’s mainnet rollout. Meme coin’s marketing expert, Lucie, created an atmosphere of optimism by…
Consumers punish suspected greenwashing immediately
Dusseldorf If doubts arise about the credibility of their sustainability promises, companies can quickly lose sales. This is shown by a survey by the Nuremberg Institute for Market Decisions (NIM),…
Easy and Free Way to Become a Digital Marketing Expert
Hello, I’m Sinan GERGOY. I graduated from Pamukkale University Management Information Systems department. I am working as an SEO Executive at Webtures. Today I am sharing with you the easiest…
Apple’s Confusing Marketing Strategies
Although loved by some and often criticized by others, Apple somehow manages to raise the world with each new product. At the WWDC 2023 event held on June 5, Apple…
These are the richest influencers in the 2022 ranking
There’s a lot of money to be made as an influencer, that’s for sure. Some of the most successful influencers have already been able to increase the number of followers…
Digital Marketing Dictionary
In the internet age, digital marketing has become a gold mine for those who want to earn additional income. However, the key to success in this rapidly growing industry is…
DWS CFO Peel is stepping down
CFO Claire Peel will soon be over at DWS too CFO Claire Peel and then-CEO Nicolas Moreau at the fund company’s IPO. (Photo: dpa) Dusseldorf The Deutsche Bank fund subsidiary…
Who benefits from the lack of shelves in the supermarket
Hamburg, Dusseldorf At Edeka there are no more chocolate bars from Mars on the shelves, at Aldi there are no creams from Nivea. Customers feel with every purchase that retailers…
Former Netflix marketing boss becomes chief controller at Zalando
New Zalando supervisory board chairman With Cristina Stenbeck, the last connection to the former largest financier Kinnevik leaves the company. (Photo: Reuters) Berlin Kelly Bennett brings international flair to the…
Marketing Strategy That Gained Marlboro 5x Profit
You must have encountered the story somewhere that claims that Marlboro, on the verge of bankruptcy, doubled its sales by scattering empty cigarette packs from airplanes all over the United…
“Even in crises there are winners”
Holger Blecker The manager has been the boss of Breuninger since 2017. (Photo: Breuninger) Stuttgart Despite the crisis in the industry, the fashion retailer Breuninger increased its sales significantly last…
“We would sell to Nestlé again”
Stefan and Anne Lemcke The start-up show “Die Höhle der Löwen” (The Lion’s Den) made her company, Ankerkraut, known nationwide. Today, the entrepreneurial couple invests in various start-ups themselves. (Photo:…
“We would sell to Nestlé again”
Stefan and Anne Lemcke The start-up show “Die Höhle der Löwen” (The Lion’s Den) made her company, Ankerkraut, known nationwide. Today, the entrepreneurial couple invests in various start-ups themselves. (Photo:…
Bundesliga is looking for investors – these are the six bidders
Bundesliga match between Bayern Munich and Borussia Dortmund The league hopes that the entry of investors will give it a further boost in competition with the English Premier League, for…
Prüfer’s column: Tiktok for those who have forgotten their faces
The author Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”. There is a new filter on Tiktok called “Bold Glamour”. You may not have to explain what Tiktok…
League association DFL wants to sell fewer shares in the media rights
German soccer league The German Bundesliga clubs hope to benefit from a partial sale of the media rights to investors. (Photo: dpa) Munich, Frankfurt According to information from the Handelsblatt,…
Isabelle Gardt on the OMR Festival 2023, home office & online marketing
Isabelle Gardt The OMR managing director wants to break the 70,000 mark again this year with the OMR Festival. Dusseldorf On May 9th and 10th it’s that time again. Then…
DWS refrains from advertising after consumer protection lawsuit
Protest against DWS Greenpeace activists protest against so-called “greenwashing” in the foyer of the DWS Group, a subsidiary of Deutsche Bank. (Photo: dpa) Frankfurt After a lawsuit by the Baden-Württemberg…
Apple’s Mind-blowing Marketing Strategy
We take a closer look at the simple but ingenious marketing strategy used by many companies, especially Apple. Companies all over the world use many different marketing strategies to get…