Tag: marketing
These are the most valuable brands in the world
Dusseldorf A good brand “touches and moves” customers, employees and investors, says Simon Thun. He should know: Thun is head of the international brand consultancy Interbrand, which presented its annual…
Social chain share rises after Löwen deal
Georg Kofler Kofler’s company wants to move up to the Prime Standard of the Frankfurt Stock Exchange this year. (Photo: imago images / Future Image) Hamburg Deal among the jury…
How much is my Facebook user data worth?
The author Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”. Now suddenly everyone is talking about breaking up, burying or shutting down Facebook. Because Facebook, as a whistleblower…
Antoni founders win for the second time
Antoni founder André Kemper (left) and Tonio Kröger founded the Berlin agency Antoni in 2015. (Photo: Antoni) Dusseldorf That doesn’t happen too often: The two advertising managers André Kemper and…
Puma has potential for 50 billion euros in sales
Munich The sporting goods company Puma wants to double its sales in the long run in competition with its big competitors Nike and Adidas. “In any case, Puma has the…