Tag: marketing
Live videos are becoming a revenue engine in e-commerce
Dusseldorf Anyone who clicks the “Live” button on the Douglas perfumery chain’s website feels as though they have been transferred to the program overview of a shopping channel. During the…
Shopping on social media is becoming mega-business
Social Commerce in China The Chinese influencers Viya (left) and Li Jiaqi sell products for many billions of dollars in the live stream on the Taobao app. (Photo: Reuters) Dusseldorf…
From podcast to sustainable e-commerce platform
new York Brightly.eco is the story of two young women looking for a meaningful business without being afraid of money. Laura Alexander Wittig and Liza Moiseeva jointly run the start-up…
Shopping on social media is becoming mega-business
Social Commerce in China The Chinese influencers Viya (left) and Li Jiaqi sell products for many billions of dollars in the live stream on the Taobao app. (Photo: Reuters) Dusseldorf…
You should know these ten functions on Xing and LinkedIn
How to Properly Serve Career Networks Dusseldorf Yes, yes – you know. Xing and LinkedIn are essential if you are looking for a new job this year. Because how else…
What is MMS, what does it do and how has it revolutionized digital marketing?
People born before the 2000s will know very well that there was neither Whatsapp, Facebook nor Instagram, Twitter at that time. What the ancients knew best was SMS and MMS.…
AI researcher Zweig wants to take the data away from tech companies
Dusseldorf Whether when shopping online, doing research or communicating with friends: Internet users leave vast amounts of data everywhere on the Internet. Tech companies analyze this data with the help…
Oatsome wants to roll up the breakfast market with smoothie bowls
Munich You don’t have to come from the food industry to establish a new product in the breakfast market. Philipp Reif and Tim Horn were IT specialists at Deutsche Bank…
The industry underestimates the potential of its brands
Bosch at the IAA Many German industrial companies see little need for their own branding work. That could have consequences in international competition. (Photo: imago images / Manfred Segerer) Dusseldorf…
Over 150 companies advertise corona vaccination
Vaccination campaign by 150 companies The campaign by the Berlin agency Antoni is the largest campaign to date on the subject of corona vaccinations in Germany. Dusseldorf More than 150…
The 101 best hotels in Germany: The most digitized hotel
Grand Elysee Hamburg Digital offers for the benefit of the guest. (Photo: Grand Elysée Hamburg / PR) Lucerne The Grand Elysée in Hamburg is a rock in the hotel industry,…
Handelsblatt Disrupt: This is how Philipp Westermeyer wants to create “a media company of the new generation”
Media entrepreneur Phillip Westermeyer has set up one of the largest conferences in Europe – now he’s working on a whole new kind of company. He explains his plans in…
Software manufacturer: Not because of a Salesforce replacement: SAP is reorganizing the sales and marketing software division
A few years ago, SAP wanted to reinvent the market for sales, marketing and service software and take over from Salesforce customers. Little has remained of the great ambitions. .source…
This is how Apple’s tracking protection affects Facebook & Co.
Düsseldorf, San Francisco It is seldom that several top managers in an industry can so clearly identify the same reason for billions in sales losses. But when the big tech…
Start-up Stryze: Digital general store: Berlin founder buys up rows of Amazon shops
Food supplements or pan savers: Sebastian Funke and his start-up Stryze now control 30 brands for household products on Amazon. .source site
Third stock market debut for “Die Höhle der Löwen” judge Georg Kofler
Georg Kofler (left) and Ralf Dümmel in front of the Frankfurt Stock Exchange Kofler is the chairman of the supervisory board and the largest shareholder in Social Chain AG, while…
“Influencer Marketing 2.0” Comes to Life with Promodex Funding Process
The funding process of the blockchain-based world’s first “Programmatic Influencer (phenomen) Marketplace” Promodex platform has begun. In this context, while the funding process, in which 12% of the total supply…
Green substance instead of green marketing
What can the international financial markets contribute to the urgently needed green restructuring of the economy and thus to the fight against climate change? At first glance, a lot, because…
METUBIZ Marketing School Program Started
The METUBIZ Marketing School program, organized by the METU Business Community and to be held online, has started. The event, which started on November 3, will continue on November 4…
Starting a business: from billing to marketing: seven deadly sins if you want to become a self-employed consultant
Ex-managers in particular like to offer their knowledge as consultants – and often stand in their own way when setting up a business. Two experts give tips. .source site