“Influencer Marketing 2.0” Comes to Life with Promodex Funding Process

The funding process of the blockchain-based world’s first “Programmatic Influencer (phenomen) Marketplace” Promodex platform has begun. In this context, while the funding process, in which 12% of the total supply of the PROMO token will be sold, is carried out in 5 stages to different investor masses, you can also have free tokens with the airdrop campaigns that will continue continuously. Promodex distributes PROMO Tokens to everyone with the “AIRDROP” lottery.

Promodex: Redefining “Influencer Marketing”

Social media users, who have been sharing original, informative and entertaining content on social media for the last 5-6 years, and whose content is followed with admiration by large audiences, have started to be called ‘influencers’, with the effect of the rapid progress of technology and digitalization.

Advertisers who cannot get enough efficiency from digital advertisements due to high brokerage commissions, ever-increasing advertiser competition and ad fraud have realized the influence of influencers on the masses.

As a result of this, the advertising activities of the advertisers with influencers have started to attract attention. According to statistics, this market, called influencer marketing, has an average growth rate of 40% every year.

Although the market has grown significantly, it has remained an area where only the mega-phenomena have a piece of the pie. But the following statistic tells us something very different.

As the number of followers grows, the cost of advertising increases, but on the contrary, the level of impact decreases. In other words, as the number of followers of the social media influencer working with the advertiser increases, they both pay a higher unit cost and receive a lower rate of interaction. Even in this case, considering the cost-effectiveness balance, influencer marketing still stands out as the most effective advertising method in the world.

Therefore, 10 medium influencers with a total of 1 million followers are both more effective and cheaper than 1 mega influencers with 1 million followers. So why don’t advertisers choose the more advantageous one? The answer is very simple. Because there is no infrastructure or model that can manage this process.

The world’s first “Programmatic Influencer Marketplace”

Moreover, it is very difficult to detect micro and nano influencers. Even if you detect micro and nano influencers, it is necessary to employ many staff to manage this process. For this reason, advertisers are forced to work with a limited number of mega influencers instead of working with many nano, micro and medium influencers where they can get higher engagement.

In the last few years, influencer marketplace platforms that bring together influencers and advertisers around the world have already begun to emerge. These structures, which work with membership fees and manual campaign management, do not have a programmatic structure or model to automate influencer marketing.

This situation on the influencer marketing side can be compared to the digital advertising market, which has not yet transitioned to a programmatic structure in the early 2000s. At that time, it was necessary to purchase advertisements separately in each digital medium. With Programmatic, the purchasing process has become fast and automated, while with advanced targeting, it has become much more effective and efficient.

On the influencer marketing side, although there are platforms that have influencer finding and campaign management features, there is no infrastructure where programmatic campaigns can be made with many influencers in the same month. At this point, the world’s first “Programmatic Influencer Marketplace” comes to life with Promodex.

Promodex, the world’s first blockchain-based influencer marketplace, not only enables advertisers to access influencers and campaign programmatically, but also enables influencers of all levels to get a share of this market and generate regular income.

Promodex: Basic Functions

The Promodex platform is basically based on 3 functions.

• Programmatic campaign
  • Programmatic Influencer marketing campaign
  • Programmatic airdrop campaign
  • Programmatic bounty campaign
• Programmatic IDO launchpad
• Decentralized budget trust

The “Seed Fund” phase of Promodex, which started the funding process and completed the “hard cap” of the Seed Fund (Seed Investment) stage, ends as of November 15, 2021, 23:59 Turkish time. You can fill out the form below to request participation.

*** Important note: Promodex or Promodex team, which has passed the stage of Soft-cap Seed Fund (end date: November 15, 2021, 23:59 Turkey time), do not directly or indirectly request fiat or crypto money. Be skeptical of possible demands.

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