Kofler’s company wants to move up to the Prime Standard of the Frankfurt Stock Exchange this year.
(Photo: imago images / Future Image)
Hamburg Deal among the jury members of the Vox show “Die Höhle der Löwen”: The company of ex-media manager Georg Kofler takes over the brand holding company from Ralf Dümmel. The company announced on Tuesday.
Accordingly, Koflers Social Chain AG pays a total purchase price of 220.5 million euros. Of this, 100 million euros will flow in cash, the rest in shares. Dümmel joins the board of Social Chain as product manager.
The former Pro-Sieben boss Kofler said that he was delighted “that in Ralf Dümmel we have won an extraordinarily experienced and motivating entrepreneur as a board member”. Kofler wants to sell the brands from Dümmels Holding increasingly via social media. So far, the social chain lives mainly through the direct sale of products to end customers, especially through social media.
Through the takeover, Social Chain is expected to grow to a turnover of 620 million euros in the current year. 1400 people work for the group, which is expected to reach a billion euros in sales in 2023.
Top jobs of the day
Find the best jobs now and
be notified by email.
The Dümmels DS Group includes the Landmann grill brand. She also sells many other articles. According to the information, she is expecting a turnover of over 270 million euros with 550 employees for the current year.
The company, founded in 1973, is particularly strong in promotional goods. Many of the often original inventions from the TV show are also incorporated here. In addition, DS offers a hodgepodge of pans, kitchen appliances, massage devices, Verona-Poth fashion and fan articles from Bayern Munich and Borussia Dortmund. DS claims a total of 700 brands for itself. Social chain has 4,000 products.
Kofler’s company wants to move up to the Prime Standard of the Frankfurt Stock Exchange this year. So far, only a few papers have been traded. At the start of trading, the share rose by almost twelve percent. The company, which was created in 2014, is worth a good half a billion euros on the stock exchange.
More: Kofler becomes a major FDP donor