Hello, I’m Sinan GERGOY. I graduated from Pamukkale University Management Information Systems department. I am working as an SEO Executive at Webtures. Today I am sharing with you the easiest ways to become a digital marketing expert.
Digital marketing is one of the most popular and needed jobs today. Many companies and people are looking to grow and analyze their own business. to digital marketing professionals needs.
However, to become a digital marketing expert, you need to have knowledge on many subjects. Easy and free If you want to become a digital marketing specialist This content is for you! You can take the first steps in your digital marketing career by reading the rest of our content.
Let’s briefly talk about digital marketing:
If you say what is digital marketing, we can say that it is a business branch formed for the marketing of products and services in the IT world. Considering that most products and services now exist in the web world, it would not be wrong to say that this business is very popular 🙂
Ways to become a digital marketing expert:
There are many options for easy and free methods of becoming a digital marketing specialist. In the internet world without paying for anything You can develop yourself as a digital marketing expert by accessing most of the information for free. You can get information about these methods by reviewing the items below.
1. Check out online resources:
There are many resources available for free on the Internet. In the field of digital marketing blogs, ebooks, articles, video tutorials and podcasts You can use resources such as Among these are the resources you should follow and examine; Neil Patel, Moz, HubSpot, Webtures Academy, Udemy And Google Digital Workshop Platforms such as offer free training and content.
2. Follow local and foreign blogs:
You can regularly follow free blogs and articles about digital marketing. This way you can learn about current developments and best practices in the industry. At the same time, you can benefit from the experience of other digital marketing experts. Remember that you do not have time to experience everything yourself, so from previous experience You can benefit from it 🙂 Among the blogs you can follow; Ahrefs Blog, Semrush Blog, Webtures Blog, SEOmaster, Think With Google websites come. Of course, you can find more blogs with a little research 🙂
3. Take advantage of free training and courses:
Udemy, Coursera, Google Digital Workshop, Webtures Academy, BTK There are free courses on digital marketing on online education platforms such as By attending these courses, you can improve your basic knowledge and expand your areas of expertise. Putting the knowledge you have gained from the courses into practice is extremely important in order to become a digital marketing specialist. Putting theoretical knowledge into practice will save you time on your way to becoming an expert. Currently like SEO training to get trainings you can learn at home You can benefit from platforms such as Webtures Akademi, Udemy and BTK (Basic level).
4. Set up your own website and social media accounts:
Creating your own website or blog will be an extremely effective way to learn digital marketing strategies. Setting up your website and constantly experimenting with it will be very effective in putting theoretical knowledge into practice. Also, by opening accounts on social media platforms your organic growth and content management skills you can develop. Note: This method has been tried and approved by the author of this content 🙂
5. Learn SEO, SEM and content marketing:
To become a digital marketing specialist, you need to have knowledge of many marketing channels. However, I can say that you do not need to know all the channels in depth at the first stage. At the first stage, knowing the SEO, SEM and content marketing steps will bring you forward for digital marketing. After getting information about these channels, I mentioned in the previous step. build your own website and managing it will be healthy for your development. SEO, SEM and content marketing are actually areas that require serious effort on their own. It will be enough for you to manage these channels and have enough knowledge to master the terms.
6. Take advantage of free tools:
To become a digital marketing specialist, you need to have knowledge of many tools. Because for many channels, you need to be able to analyze and report with both paid and free tools. You can use many free tools to improve your analysis and reporting skills. For this Google Search Console, Google Analytics, Google My Business, Ubersuggest, WordPress, MailChimp, Canva You can analyze, create content and improve yourself with many free tools like this. As an added bonus, the Ahrefs tool is normally a paid tool. However, if you set up the website and Google Search Console and If you grant Search Console authorization to the Ahrefs tool You can use this premium tool for free.
7. Follow digital marketing experts on LinkedIn and Instagram:
Too many digital marketing professionals on LinkedIn and Instagram share their knowledge and new learnings with their followers. Following them will help you both gain new information and keep you up to date with the industry will allow. Among the people you can follow on LinkedIn Neil Patel, Ahmet Balat, Kaan Gulten, Mert Erkal, Connor Gillivan, Olaf Kopp You can follow names like
8. Get a mentor:
There are many digital marketing experts, SEO and SEM experts on LinkedIn. You can follow people related to your industry and ask them to mentor you. Having a mentor can help you progress quickly in digital marketing. Working with a digital marketing professional can provide you with strategic ideas, answer your questions, and provide a roadmap that moves you forward in digital marketing. Also, your mentors develop your connections and rise in your business can help you.
Here are some sincere tips for becoming a digital marketing expert:
If you want to become a digital marketing expert for free and easily, you need to be patient and stable. Your learning process will not be fast, but if you stick to the process, you can achieve success. You will need to apply and analyze most of the things you see on the internet without fear of trial and error. If you think you’ve improved up to a point freelancer can get a job somehow and companies. Remember, “to be a master of knowledge, it is necessary to be a servant of work” :).