Apple’s Mind-blowing Marketing Strategy

Companies all over the world use many different marketing strategies to get people to choose them and make money for themselves. Some strategies are directly noticeable and distract users from the brand instead of attracting them, while some tactics attract companies. can make billions.

Technology giant Apple from Cupertino has been using it for years. with a simple but effective strategy He earns billions of dollars more every year. Moreover, many Apple users are not even aware of this strategy.

Apple’s “ladder” strategy, by sequentially listing the prices of products that are very similar in performance but have a different “premium quality” feel. It allows you to use the budget allocated for a particular product to the fullest.

In short, you leave the Apple Store, where you go to buy a simple iPhone 14, by purchasing a 1TB iPhone 14 Pro Max. However, this tactic It’s not just Apple. Especially with technology giants such as Samsung, Huawei and Sony, many small and medium-sized enterprises are among those who scrape the bottom of this strategy.

The biggest reason why we show Apple as an example the fact that the company has adjusted almost its entire marketing system to this ladder. Moreover, the technology giant from Cupertino markets this strategy so successfully that almost no Apple user realizes it.

To understand this ladder strategy more clearly, let’s create an example story:

In order to make the story easier to understand and not to involve taxes, you can specify the prices of the products. Based on US Apple Store pricing we will construct.

You are searching for a suitable candidate to replace your long-term non-functioning tablet, and the 10th generation iPad is both $449 It attracts your attention with its price and features. You finally decide to buy this iPad, but there’s a slight problem, the $449 iPad only gives you 64GB of storage. Since you know that this storage will not be enough for your tablet, which you will use for many years, worth $599 You decide on the 256 GB model. However, the iPad Air, which is much more stylish, high quality and powerful, draws your attention right after. Moreover, its price is 599 dollars.

Just when you decided to buy it, you see that it also has 64 GB of storage. By pushing your budget a little more and saying “it should be good and have a lot of storage”, the 256 GB iPad Air for $749 you add to your cart. Just when you’re about to buy it, the iPad Pro starts to tempt you this time. 11-inch iPad Pro with 128GB of storage 799 dollars you see it is. For the last time, you decide on the 128 GB iPad Pro by pushing your budget and you pay.

At the end of this little adventure you set out to buy an iPad for $ 449, you may be buying an iPad Pro by paying $ 799 without even realizing it. Moreover, the difference between the two iPads is not as much as you might think. According to research by YouTuber Joseph Mavericks, the standard iPad model is available to users. 88% “usefulness” while the 11-inch iPad Pro only 98% “usefulness” offers. In other words, the difference of 350 dollars you pay does not actually give you much.

So why do people fall into this “trap”?

Of course, although the users who are exposed to this situation describe it as a trap, there is actually nothing illegal in this tactic. You just fall victim to a cleverly thought out and planned marketing strategy. If it is one of the most important reasons why you fall for this strategy Even Apple’s device designs accordingly.

For example, there are minor differences in color, aesthetics and size between the 10.9-inch iPad and the iPad Air, which seem almost identical at first glance. In addition, users who feel that they are using a more premium device as the price of the product increases psychologically want to “reward” themselves with a high-quality product. This makes almost everyone an open target for such marketing strategies.

And even people who have nothing to do with shopping, who shop once a month “I’ll take the best while I’ve got it” Because of his idea, he can be the victim of this and similar strategies.

“But will we not be able to shop comfortably without being a victim of this strategy?” Let’s take those who say:

However, of course, although such marketing strategies aim to get users from the bottom of the ladder to the top by being prepared in detail, there are still a few ways to shop comfortably away from these strategies. To achieve this, the first thing you need to do is Determine exactly what you need. This way, you won’t have to spend extra money on additional features that brands advertise fancy.

In addition, You should set a minimum and maximum budget limit for the product you will buy. And no matter how tempting you are with the products you see, you should not go beyond these limits. Finally, perhaps the most useful thing you can do is to read objective reviews and user reviews of the products you want to buy.

After performing these three steps, it becomes more or less clear in your mind exactly which product you need. At this point, rather than the top models that seem more premium most suitable for your needs If you prefer the product, you get rid of such marketing strategies and make your shopping with your own choice.