Tag: marketing
Apple’s Mind-blowing Marketing Strategy
We take a closer look at the simple but ingenious marketing strategy used by many companies, especially Apple. Companies all over the world use many different marketing strategies to get…
How a former Lego manager turned the Zurich insurance group inside out
Zurich For a long time, the printer case was probably the most unwieldy work tool at Zurich. However, it used to be common for the agents of the largest Swiss…
Synthetic data provides the necessary protection to also use personal data
The author Marcus Hartmann is Partner at PwC Germany and Chief Data Officer for PwC Germany and Europe. The right use of data opens up enormous economic opportunities and is…
Which no-name products save customers money
Expensive branded water Consumers can save a lot of money by choosing private label – often without loss of quality. (Photo: PR, Handelsblatt [M]) Dusseldorf After the shopping spree, the…
A deal with Google is like a deal with the devil for start-ups
Google office The US group likes to invite start-ups to work together – it doesn’t always end well for the young companies. (Photo: Reuters) Once again, an unfortunate founding duo…
Customers give their loyalty to these companies
Branch of the Pieper Perfumery Tradition and investment – the family business modernized branches and the online portal even during the corona crisis. (Photo: PR) Cologne The corona crisis was…
Which hurdles the renovation concept for Galeria has to overcome
Galeria branch in Hamburg Those responsible on site know what their customers want better than the head office. (Photo: IMAGO/Nikita) The department store group Galeria Karstadt Kaufhof dares to take…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
DWS boss admits “exuberant marketing” for green investments
Frankfurt The greenwashing allegations against DWS brought Stefan Hoops, previously head of corporate customers at Deutsche Bank, a lightning-fast promotion to the head of the institute’s fund subsidiary. Exuberant marketing…
Price increases are slowing down the comeback of business events
Dusseldorf The order books of business event organizers have been full again since May. “The economy is relieved that face-to-face events are finally possible again. There is a lot of…
Maria Valdes becomes product director at the sporting goods group
New Puma chief product officer Maria Valdes In the future she will be responsible for all product groups except golf, for the creative strategy and the market launch of new…
This is what the traffic light coalition promises to business and consumers
Data is considered the treasure of the 21st century. Tech companies like Google and Meta have helped them to dominate the world, and secret services like the NSA stockpile them…
Takeover fuels business with discounts on the Internet
Fabian Spielberger (left) and Gerhard Trautmann The companies of the new partners come from very different directions. (Photo: Global Savings Group) Dusseldorf Gerhard Trautmann reports that he even has to…
Georg Kofler is reorganizing the Social Chain AG as boss
Dusseldorf After the “marriage of the lions” there is a lot of rumbling in the joint company after a year. In October 2021, Georg Kofler and his Social Chain AG…
The World Cup must not become a fig leaf in dealings with Qatar
Khalifa International Stadium in Doha Many brand manufacturers are wondering whether they are allowed to advertise with the football World Cup in Qatar. (Photo: WITTERS) There is a great deal…
How Adidas and McDonald’s defend their advertising
Match ball of the World Cup in Qatar by Adidas The German sports outfitter is one of the sponsors of the football association Fifa. (Photo: IMAGO/MIS) Munich, Dusseldorf Whether it’s…
These are the most valuable brands in the world
Dusseldorf Despite inflation, the energy crisis and the pandemic, the world’s 100 most important brands have increased their value significantly. According to calculations by the international brand consultancy Interbrand, the…
Facebook probably has your cell phone number – here’s how to delete it
Meta The Facebook group also collects contact information from people who do not use any of the company’s products. (Photo: imago images/ZUMA Wire) san francisco Meta encourages users of the…
Digital Marketing Academy 2022 Begins on November 15th!
The Brand and Marketing Sub-Committee of Boğaziçi University Business and Economics Club hosts the Digital Marketing Academy, which was held for the third time this year. The event, which takes…
Red Bull founder Dietrich Mateschitz is dead
Vienna Austrian billionaire and “Red Bull” owner Dietrich Mateschitz is dead. “We knew that he was in a very serious health condition. But still, now that it’s happened, it’s unbelievable…