Tag: Advertising
Increasing advertising revenue is giving Facebook mother Meta a tailwind
san francisco The Facebook group Meta is in a much better position after a period of weakness. Sales rose in the past quarter by three percent to around 28.7 billion…
Increasing advertising revenue is giving Facebook mother Meta a tailwind
The Facebook group Meta came through the weakness of the online advertising market better than analysts expected. In the last quarter, sales rose 3 percent year-on-year to $28.6 billion. On…
Google mother convinces thanks to strong cloud and advertising revenue
Google The search engine group was able to grow significantly in the cloud business. (Photo: AP) san francisco For years, Google parent Alphabet has invested billions in expanding its cloud…
Google mother convinces thanks to strong cloud and advertising revenue
Google The search engine group was able to grow significantly in the cloud business. (Photo: AP) san francisco For years, Google parent Alphabet has invested billions in expanding its cloud…
Google mother convinces thanks to strong cloud and advertising revenue
Google The search engine group was able to grow significantly in the cloud business. (Photo: AP) san francisco For years, Google parent Alphabet has invested billions in expanding its cloud…
Google mother convinces thanks to strong cloud and advertising revenue
Google The search engine group was able to grow significantly in the cloud business. (Photo: AP) san francisco Alphabet is gaining momentum on the back of rising revenue from its…
These online services will be monitored by the EU in the future
Brussels The EU Commission wants to subject the 19 largest Internet providers to strict new rules. In addition to US industry giants such as Facebook, Twitter, Amazon and several offers…
Artificial Intelligence Generated Advertising Campaign from KitKat
KitKat, which we know with its chocolate wafers, created a few funny ads with artificial intelligence as part of a new advertising campaign. With this campaign, the brand cited rumors…
Most advertisers are back, according to Musk
Elon Musk The entrepreneur bought Twitter for $44 billion. (Photo: AP) London According to company boss Elon Musk, the short message service Twitter is “almost covering its costs.” The reason…
Are smartphones listening to us for advertising? Here are the facts
The smartphone industry has reached an incredible level in recent years. Almost everyone has at least one of these devices. So much so that the advertising world carefully uses the…
Consumer advocates achieve partial success against Tesla
Tesla production in Brandenburg However, the court saw no misleading of consumers when the vehicles’ CO2 emissions were stated as zero grams. (Photo: dpa) Berlin German consumer advocates have reached…
An advertising ban for unhealthy food misses the mark
Ferrero sweets Minister Cem Özdemir wants to restrict advertising for unhealthy food. (Photo: IMAGO/MiS) Two things are indisputable: sweets are the most advertised foods in Germany. And every sixth child…
Advertising ban for 70 percent of all food: who Özdemir advance hits
Lindt chocolate Easter bunnies According to Minister Cem Özdemir, advertising for sweets, for example, should be more tightly regulated. (Photo: IMAGO/Eibner) Dusseldorf “Haribo makes children happy…” The iconic advertisement for…
Advertising ban for 70 percent of all food: who Özdemir advance hits
Dusseldorf “Haribo makes children happy…” The iconic advertisement for gummy bears could soon only be seen at night – if Federal Food Minister Cem Özdemir gets his way. The Green…
These founders help companies do better advertising – with mobile games
Hamburg On average, Germans spend more than three hours a day on their smartphones. Most of them have already come into contact with applications from the Applike Group. The start-up…
These founders help companies do better advertising – with mobile games
Hamburg On average, Germans spend more than three hours a day on their smartphones. Most of them have already come into contact with applications from the Applike Group. The start-up…
Prüfer’s column: Tiktok for those who have forgotten their faces
The author Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”. There is a new filter on Tiktok called “Bold Glamour”. You may not have to explain what Tiktok…
How Neeva founder Ramaswamy wants to compete with Google and Bing with AI and without advertising
Dusseldorf Sridhar Ramaswamy, founder and CEO of the AI-based search engine Neeva, could soon compete with the established search engines from Google and Microsoft with his ad-free offer. In an…
At RTL, the real problems are waiting for Thomas Rabe
Thomas Rabe The manager has to solve problems in the TV business. (Photo: Bertelsmann SE & Co. KGaA, Gütersloh) Media professionals look to Hamburg with concern: Bertelsmann has decided to…
Synlab keeps dividend stable – RTL feels the advertising slump
Lanxess expects stagnation after leap in earnings After a significant increase in earnings last year, Lanxess is preparing for a headwind. For 2023 the Cologne-based specialty chemicals company expects one…