KitKat, which we know with its chocolate wafers, created a few funny ads with artificial intelligence as part of a new advertising campaign. With this campaign, the brand cited rumors that artificial intelligence could replace the creative work done by humans.
Artificial intelligence technologies, which are developing day by day, are now used by millions of people. ChatGPT, Midjourney, DALL-E and many more models can perform numerous functions, from answering our questions to creating the image we want.
As a matter of fact, not only individual users but also companies want to eat the bread of these technologies. Now the chocolate wafer brand operating under Nestle from KitKat such a move. KitKat created several ads using artificial intelligence. However, the giant brand took a slightly more playful approach, unlike other companies.
KitKat mocks claims that artificial intelligence can replace creative work with this ad campaign
KitKat created several ads using artificial intelligence in its advertising campaign, which it launched last month. In one of the commercials, which you can watch above, we see a rather funny result that is not very good. The videos shared by the brand, a dull and stupid robot voice, six-fingered hands, distorted faces, and a smashed KitKat logo It includes many things like
In fact, in this ad campaign, KitKat mocking the idea that creative work can replace. Many elements in the videos refer to the flaws that we often encounter in artificial intelligence models, such as defects in the hands.
On the other hand, Nestle manager Melanie Chen jokingly commented on the ad campaign, “We all agree on the results. Artificial intelligence will not take our place in the industry any time soon.” uses expressions.
Ads, Wunderman Thompson Australia It was created with the commands given to an artificial intelligence model by the consultancy company named. These, “Write a KitKat ad the way Gen Z speaks” It consisted of commands such as A tool that generates a sound for the script to read, and OpenAI’s for images DALL-E 2 model was used.
The development of productive AI is advancing at an alarming rate
Although this approach of KitKat is funny and somewhat correct, it is still a factor in the development of productive artificial intelligence. too fast we know it is. This means that flaws in videos can be left behind in just months. Models for rendering images from text have evolved over the past year. Midjourney, for example, was now able to produce images of people that seemed real, and even neat hands. On the other hand, models that produced sound became much more realistic.
Wunderman Thompson, who created the ads, also realizes that the flaws may soon disappear completely. Joao Braga, one of the executives of the company, made a very rightful comment on this issue, “While you still can We thought we’d have some fun with artificial intelligence” uses expressions.
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