How Neeva founder Ramaswamy wants to compete with Google and Bing with AI and without advertising

Dusseldorf Sridhar Ramaswamy, founder and CEO of the AI-based search engine Neeva, could soon compete with the established search engines from Google and Microsoft with his ad-free offer. In an interview with Silicon Valley correspondent Stephan Scheuer, Ramaswamy explains how he manages to do this in the new episode of Handelsblatt Disrupt.

According to Ramaswamy, the advertising-supported links familiar from Google searches will soon be a thing of the past. For a monthly subscription fee of EUR 4.99, users receive search results free of advertising and tracking.

Ramaswamy himself worked for Google for several years and was responsible for the advertising business there. During that time, he learned that searching the web was a far more profitable business than placing ads, he says.

The founder also talks about the weaknesses of AI-based search engines and explains why AI-based chatbots sometimes “hallucinate”. Neeva is now funded with more than 80 million dollars and employs around 50 people.

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More: The previous episode of Handelsblatt Disrupt can be found here

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