Tag: Advertising
RTL profit collapses by 15 percent
RTL headquarters in Cologne In 2022, the group’s revenues rose to a record 7.2 billion euros, but more slowly than initially hoped. (Photo: IMAGO/Jochen Tack) Dusseldorf After the job cuts…
Synlab keeps dividend stable – RTL feels the advertising slump
Lanxess expects stagnation after leap in earnings After a significant increase in earnings last year, Lanxess is preparing for a headwind. For 2023 the Cologne-based specialty chemicals company expects one…
Why Germany urgently needs to do something about obesity
Global trends Handelsblatt author Thomas Hanke analyzes interesting data and trends from all over the world in the column. (Photo: Klawe Rzeczy) A heart for unhealthy nutrition? The FDP is…
The merciless competition for attention – an essay
See and be seen In modern capitalism, attention has become a commodity. (Photo: GETTY IMAGES) Anyone who walked through East Berlin in 1990, shortly after the opening of the GDR,…
DWS refrains from advertising after consumer protection lawsuit
Protest against DWS Greenpeace activists protest against so-called “greenwashing” in the foyer of the DWS Group, a subsidiary of Deutsche Bank. (Photo: dpa) Frankfurt After a lawsuit by the Baden-Württemberg…
The Hidden Effects of Advertising on Your Thoughts
You wouldn’t invest in something you wouldn’t profit from, would you? Companies don’t do it either, but the budget they allocate for advertising is billions of dollars. Only the Procter…
US judiciary focuses on Google’s map service Maps
Google CEO Sundar Pichai The cooperation model with Mercedes could set a precedent. (Photo: Bloomberg) san francisco The US Department of Justice is investigating a possible abuse of power by…
Why you should pay for social networks
Blue tick on Facebook and Instagram Parent company Meta introduces paid verification. (Photo: Reuters) Dusseldorf The new service from the Internet company Meta, with which users of Facebook and Instagram…
Facebook and Instagram get subscription for account verification
verification tick In addition to the usual tick of a verified account, the service should also include direct access to customer support. (Photo: Reuters) Menlo Park The Facebook group Meta…
Facebook and Instagram get subscription for account verification
verification tick In addition to the usual tick of a verified account, the service should also include direct access to customer support. (Photo: Reuters) Menlo Park The Facebook group Meta…
Facebook and Instagram get subscription for account verification
verification tick In addition to the usual tick of a verified account, the service should also include direct access to customer support. (Photo: Reuters) Menlo Park The Facebook group Meta…
A deal with Google is like a deal with the devil for start-ups
Google office The US group likes to invite start-ups to work together – it doesn’t always end well for the young companies. (Photo: Reuters) Once again, an unfortunate founding duo…
Travel start-up Barely Digital is fighting Google in court
Hamburg, Dusseldorf Google is one of the most powerful bouncers in the world. The search engine largely decides who can be found on the Internet – and who cannot. This…
RTL cuts 700 jobs and 23 magazines
Dusseldorf For decades, Gruner + Jahr (G+J) was one of the most powerful media houses in Europe. Now there is a staff cut at Hamburger Verlagshaus: owner Bertelsmann plans to…
RTL wants to cut 700 jobs at Gruner + Jahr magazines
Dusseldorf For decades it was one of the most powerful media houses in Europe: Gruner + Jahr (G+J) is now facing a cut in terms of personnel: Bertelsmann, the owner,…
RTL wants to cut 700 jobs at Gruner + Jahr magazines
RTL employees protest against the sale of magazines For the remaining core brands such as “Stern”, RTL wants to invest primarily in digital. (Photo: dpa) Hamburg/Cologne RTL Germany plans to…
RTL wants to cut 700 jobs at Gruner + Jahr magazines
RTL employees protest against the sale of magazines For the remaining core brands such as “Stern”, RTL wants to invest primarily in digital. (Photo: dpa) Hamburg/Cologne RTL Germany plans to…
Google’s mother Alphabet is suffering from dwindling advertising revenue
Sundar Pichai The Alphabet boss announced news for an in-house AI program. (Photo: AP) san francisco The Google parent company Alphabet wants to react to the success of the AI…
Google’s mother Alphabet is suffering from dwindling advertising revenue
alphabet The tech group lost around four percent on the stock exchange after the close of trading. (Photo: AP) san francisco The Google parent company Alphabet wants to react to…
Google’s mother Alphabet is suffering from dwindling advertising revenue
alphabet The tech group lost around four percent on the stock exchange after the close of trading. (Photo: AP) san francisco Corporate reluctance to advertise online has caused Alphabet’s profits…