The Hidden Effects of Advertising on Your Thoughts

Ads on television, between movies and series, are usually annoying. When we come across it, we do not think much about the high budgets allocated for these, we either change the channel or watch the tracks. But according to the 2022 data of the Advertisers Association, in the first 6 months in Turkey, the media and budget allocated to advertising is 17 billion liras. In other words, little money is spent on advertisements in Turkey.

On digital screens at home; We are exposed to them on billboards and walls in the streets. Ads that have become a part of our lives that we are so exposed to. As with the decisions we make consciously, we do not make consciously. It has also been found to have a large impact on decisions.

There are reasons for ads popping up everywhere.

ads, people shopping preferences, behaviors, thoughts, and even mental and emotional may affect their structures. Research to demonstrate this reveals rather surprising results.

It has the potential to change our shopping habits.

In the article titled “The Impact of Advertising on Consumer Purchase Intentions: A Meta-Analytic Review of the Literature”, our purchasing behavior effect was investigated. This research; attitude towards advertisements (general), attitude towards television advertisements, attitude towards print advertisements, attitude towards billboard advertisements, message content in the advertisement, advertisement duration, advertisement scrolling messages, repetition.

As a result of the research, our purchasing behavior increased through advertisements. found. The reason for this is thought to be that advertisements provide information about the product or service. Imagine you are watching a phone commercial. While watching this ad, wouldn’t you be more likely to learn the features of the phone and buy the phone?

There are also ads that play on our self-confidence.

The article titled “The Psychological Effects of Advertising on Children and Adolescents” explores the nutritional behavior of children, family conflict, marketer tactics, and the potential vulnerability of children as audiences. can increase their sense of self-confidence and those around them. is being considered. So advertisements may be imposing on you how you should feel and look.

A shampoo advertisement you watch may make you think that people will turn heads if you use that shampoo, or a perfume advertisement may dictate that you will feel more beautiful and more attractive if you use that perfume. Doesn’t all this increase your self-confidence? As a different approach, perhaps many things vanity and social acceptance You can also do it for

The situation of children appears to be different. Children whose judgment/reasoning skills are not yet fully developed may believe that everything they see in advertisements is true. They may be affected by the structure and visual design of advertisements. When he owns that item, he can identify himself with the person or people he sees in that advertisement. Even like one of them can also feel.

Don’t forget about advertising, our behaviors and thoughts can be shaped by them.

How Does? In retrospective examinations, it is seen that not so much, only 50-60 years ago, people were very don’t spend money, save they worked. Manufacturers wanted to sell their products. Therefore, this hoarding behavior, which was primitive for them, had to change. To achieve this, they tried to convince people that they would be satisfied and happy when they bought those products. First, they made you feel the lack of that product. Then they tried to get you to change your thoughts about that product, about yourself, and to exhibit the behavior of buying that product.

You would think it an exaggeration if we told you that a cigarette advertisement could encourage people to initiate smoking behavior, right? Although this example may seem absurd to you, the person who succeeded in it was Edward Bernays, nephew of Sigmund Freud, considered the father of psychology. Bernays, it is taboo for women to smoke In the years after the First World War, he made a group of women walk on the street with cigarettes in their hands.

These women displayed a strong and free stance, and this was especially emphasized. Cigarettes are somewhere now freedom had connected with. Although cigarettes were sold to women, what women thought they were buying was freedom. We can see that this has been successful from the increase in the number of cigarettes sold to women after this advertisement.