MediaMarkt, one of the largest electronics retailers, announced both its 2023 financial results and its plans for 2024.
One of the largest electronics retailers in Europe and Turkey MediaMarktannounced both its financial results for 2023 and its strategies and investment plans for 2024. The company also made important statements about Turkey.
Germany-based MediaMarktSaturn, the umbrella company of MediaMarkt Turkey, will be established in 2023. 22.2 billion euro turnover got it. The company’s net earnings before interest and taxes after operations were 243 million euros. The retail giant operates with nearly 1000 stores in 11 countries in Europe.
The largest store sales volume after Germany is in Turkey
MediaMarkt Türkiye announced that our country is the second country with the largest store sales volume after Germany. CEO Hulusi Acar also stated that Turkey rose from 5th to 2nd place within 1 year. 98 stores in 30 provinces and with 3,742 employees Stating that they provide services, Acar stated that they hosted more than 300 million visitors and added that they invested back into Turkey what they earned from Turkey.
He added that their work on employment continues and that they have increased employment by 4% since the beginning of 2024. Until the end of the year They will increase the number of their employees to 4 thousand with a 10% increase. transferred. Apart from this, it was also stated that the number of visitors increased. So much so that MediaMarkt stores have reached 22 million visitors since January. The target is 90 million by the end of 2024. The company’s online goal is to reach 260 million visitors.
Acar, the highest demand in 2023 air fryer that he grew up with his models, robot vacuum cleaners, vertical rechargeable vacuum cleaners, scooters and drones He stated that he was following. He also noted that they will continue to pioneer innovation in new product categories and stand out in terms of experimentation. Apart from this, MediaMarkt Turkey has also taken steps in sustainability by becoming the company that repurchases the most devices after Germany.
Women’s employment will be increased, support will be provided to children in earthquake zones
While the CEO said that the consumer electronics market will reach 534 billion TL in 2023, he stated that it will reach 182 billion TL in the first three months of 2024. There is a positive outlook for 2024 and 750 billion TL He added that he will overcome it. It was also included in the information that GSM and large home appliances have the largest share in consumer electronics in Turkey.
MediaMarkt says that it also attaches importance to women’s employment. According to Acar, in women’s employment 50% rate within 4 years is aimed to be achieved. It was stated that the company’s total female employees are currently 35%, while female team leaders are 20%. It was stated that it is aimed to increase the total rate to 40% this year.
Finally, attention was also drawn to the company’s “Getting Better with Education” project, which targets children in earthquake zones. Within the scope of this long-term project, At least 24 thousand children in 4 years was among the statements they aimed to achieve.