Most advertisers are back, according to Musk

Elon Musk

The entrepreneur bought Twitter for $44 billion.

(Photo: AP)

London According to company boss Elon Musk, the short message service Twitter is “almost covering its costs.” The reason for this is the return of most advertising customers, Musk said in an interview with the British BBC on Wednesday. He also put the number of Twitter employees at 1,500.

Since taking power at Twitter, Musk has transformed the company at breakneck speed. Immediately after the Twitter takeover in November 2022, he initially fired around 3,700 employees, around half of the workforce at the time. His plans to relax content moderation rules in the name of freedom of expression have also drawn criticism from companies. They then suspended their advertising on the short message service for the time being.

In addition, the platform had classified some media as “state-funded”, including the BBC itself. In an interview, 51-year-old Musk now announced: “We will change the label to ‘publicly funded’. We try to be accurate.”

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