The smartphone industry has reached an incredible level in recent years. Almost everyone has at least one of these devices. So much so that the advertising world carefully uses the devices that reach so many people. “Smartphones listen to us and present advertisements accordingly.” The phrase has become a cliché.
Smartphones do not listen to us to create an advertising algorithm! But..
When we talk too much about a subject in our daily life, we must have come across that any application we use with our smartphones presents an advertisement on that subject. After this situation, the number of those who expressed the reaction “Smartphones are listening to us” is quite high.
English Daily Maildid an experiment on this topic. A Google account was created with a Samsung Galaxy smartphone. At the age of 22, Robin created a Facebook account with an address created to a fictitious name. After two days of testing, it turned out that the phones did not follow such a policy.
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Jordan Schroeder of Barrier Networks, who is responsible for the company’s network security, stated that it is a very expensive way for companies to collect information using your phone and there are other easy ways to do it. However, as we all know, it has been proven that the ads algorithm was created in line with the searches we made.
It should be noted that you can check your ads by going to myadcenter.google.com. From this address, you can prevent ads on some sensitive topics while ensuring that ads on certain topics come more. From the “Manage privacy” tab at this address “Personalized adsClick the button that says ”. You can customize it by clicking close here.