According to Minister Cem Özdemir, advertising for sweets, for example, should be more tightly regulated.
(Photo: IMAGO/Eibner)
Dusseldorf “Haribo makes children happy…” The iconic advertisement for gummy bears could soon only be seen at night – if Federal Food Minister Cem Özdemir gets his way. The Green politician wants to fight obesity in children. To this end, he is planning an advertising ban for foods with a high sugar, fat or salt content if this is specifically aimed at children under the age of 14 – or if this group could already be reached.
Consumer advocates and health insurance companies welcome the project, but according to a research by the Handelsblatt, the economy fears far-reaching cuts. Food producers worry about their innovations and the already-stressed media industry would lose billions.
In fact, Özdemir’s plans in practice go well beyond advertising aimed at children. It is based on strict recommendations from the World Health Organization (WHO) as to when food is considered unhealthy. The planned restrictions do not only affect sweets, lemonade or chips.
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