Tag: ZAW
Advertising ban for 70 percent of all food: who Özdemir advance hits
Lindt chocolate Easter bunnies According to Minister Cem Özdemir, advertising for sweets, for example, should be more tightly regulated. (Photo: IMAGO/Eibner) Dusseldorf “Haribo makes children happy…” The iconic advertisement for…
Advertising ban for 70 percent of all food: who Özdemir advance hits
Dusseldorf “Haribo makes children happy…” The iconic advertisement for gummy bears could soon only be seen at night – if Federal Food Minister Cem Özdemir gets his way. The Green…
78 percent of agencies are hit by budget cuts – advertising industry is “very worried”
In order to keep costs down, many companies are cutting their advertising budgets as one of the first measures given the high energy costs and economic uncertainty. If companies that…
German media call for competition measures against Google
Google in Berlin “Google’s plans have very far-reaching negative consequences for the media and advertising industry,” says Bernd Nauen from the ZAW. (Photo: Getty Images) Brussels, Dusseldorf The German media…
Google, Amazon & Co. are winning in the advertising market
Outdoor advertising In the field of outdoor advertising, the industry has reported a monthly increase of between nine and 26 percent since June and is preparing to return to the…