Meta, which has been in court many times in recent years for possible security breaches, carries out a new transparency policy. Accordingly, it enabled everyone who advertised on their platform through the ads library to be displayed with their payments. Here is the Facebook and Instagram spending of political parties…
How much do political parties spend on Facebook and Instagram?
Meta’s new transparency policy is not really specific to politics. If any company or individual has advertised on Instagram or Facebook, it is possible to view it here. Moreover, since it is much more affordable than conventional media, it can be used according to the determined budget.
The Facebook and Instagram spending of political parties is slightly different than expected. Because while some parties do not advertise directly on these platforms, they also have the opportunity to advertise through their sub-representations such as youth branches. In addition, provincial representatives, deputies, mayors, members or supporters of any party can advertise individually or on behalf of the institution.
Facebook is copying Instagram’s liked feature
Facebook has introduced its new feature to users. Facebook users can now use multiple accounts.
In addition, as you can see in the image below, if the same post is advertised more than once, they are gathered under a single heading. Here, too, we can see their views and expenditures, both individually and collectively.
The content of the ads that are already active are not visible. On the other hand, it is possible to see to whom it is shown, what age range they are in, and the provinces where they live. In other words, we can see which target audience the relevant ad reaches.
- Deva Party: 733 thousand 421 TL
- GOOD Party: 338 thousand 226 TL
- Nationalist Movement Party: 100 thousand 584 TL
- Justice and Development Party: 51 thousand 821 TL
- Communist Party of Turkey: 26 thousand 302 TL
- Felicity Party: 5 thousand 907 TL
- Republican People’s Party: There are no active or passive advertisements for itself.
Note: You can query all accounts via the Meta Ads Library, which you can access by clicking here.
What do you think about this subject? Don’t forget to share your views with us in the comments!