TikTok Will Start Serving Food Ordering in 2022

TikTokis among the most popular social media platforms in the world. This ‘short video’ app makes many different types of videos popular and known all over the world. Food videos is among them and is becoming popular globally. Now, the giant platform has announced that it will take a step towards this and begin to provide food ordering services.

According to reports, China-based TikTok is preparing to turn popular food videos into a service that people can actually buy. According to the statements made, the popular platform, Virtual Dining Concepts and Grubhub by partnering with companies home delivery service will begin to give.

‘TikTok Kitchen’

According to reports by Bloomberg, the name of this initiative is ‘TikTok Kitchen‘ and home delivery-only restaurants will open across the US for next year. The menus at these restaurants will also be inspired by popular TikTok videos and will be delivered to homes via the food ordering app called Grubhub. In addition, among the statements that came, TikTok will continue until the end of 2022. 300 in different location more than 1000 restaurant opener.

According to the explanations, in the first menus that will come to the restaurants; It will feature viral TikTok dishes such as baked macaroni with feta cheese, rib corn, hamburgers and chips pasta. In addition, TikTok stated in a statement to TechCrunch that content producers will also receive a share of the menus and will be featured throughout the partnership:

“Proceeds from TikTok Kitchen will both help creators inspire menus. This initiative of ours also helps other content producers to be creative. by inspiring it will encourage them to create new things.”

No further details about the venture yet

It should also be noted that the purpose of this move of the company is not to enter the restaurant business, but rather a campaign to deliver TikTok food videos to fans. So the company considers this initiative as a platform for the platform rather than a long-term business model. marketing initiative sees it as. Finally, the company did not share any details about how long this initiative will take, how the ordering process will work, and how the menus will be selected.

We should also mention the company called Virtual Dinings Concepts, which TikTok has partnered with. This company has previouslyhome delivery only‘, he collaborated with big names such as the famous YouTuber MrBeast, rap artist Tyga, singer Mariah Carey. In other words, it has to be said that this company has a great role in bringing digital environments to real life and transforming them into home delivery-only restaurants. It can be seen with its new initiative that TikTok also wants to take advantage of this situation and aims to bring the popular recipes on its platform to real life.