Tag: Product policy
VW Sharan as a used car: space giant with large problem areas
Cologne The VW Sharan belongs to a dying breed. Vans are no longer hip and are less and less bought as a practical family or leisure vehicle. The VW van…
Renault is in the struggle for survival
Paris Renault boss Luca de Meo wants to lead the ailing French carmaker out of the crisis with an ambitious plan of action: “We are making very, very great progress,”…
Togg dares to make a grand entrance at CES
Las Vegas He comes from Turkey, competes with the Chinese and sits at the booth in Las Vegas, but he happily conducts the conversation in German. Mehmet Gürcan Karakaş is…
“Many people want to fulfill a dream”
Great confidence at Porsche Porsche CEO Oliver Blume in the 911: Despite the corona pandemic and a lack of chips, the Volkswagen subsidiary increased sales last year. (Photo: Porsche) Stuttgart…
“Many people want to fulfill a dream”
Great confidence at Porsche Porsche CEO Oliver Blume in the 911: Despite the corona pandemic and a lack of chips, the Volkswagen subsidiary increased sales last year. (Photo: Porsche) Stuttgart…
BMW, Daimler, Volkswagen and Tesla are particularly innovative
Dusseldorf The three German corporations and Tesla are the most innovative automobile manufacturers in the world. This is the result of a current study by the Center of Automotive Management…
Microsoft recruits chip veteran Mike Filippo from Apple
Microsoft logo The Redmond company follows the competition and wants to develop its own chips in the future. (Photo: dpa) San Francisco In times when more and more tech companies…
Henkel, L’Oréal & Beiersdorf are experimenting with online shops
Dusseldorf The shampoo from the “House of Schwarzkopf” in the elegant black-green bottle is not available on the supermarket shelf, but only on Schwarzkopf.de. The premium product, which the manufacturer…
Despite the lack of chips, BMW creates record sales in 2021
BMW boss Oliver Zipse New electric models such as the i4 should also ensure growth in 2022. (Photo: dpa) Munich The BMW Group is again number one in premium cars.…
VW is falling back to 2011 levels in terms of sales
Volkswagen logo The front of the ID.6 electric SUV. The Group’s e-car sales almost doubled compared to the previous year. (Photo: Reuters) Dusseldorf The global shortage of chips is leaving…
Despite the chip crisis, BMW creates record sales in 2021
BMW vehicle The Munich-based company recaptured the crown in the premium segment in 2021. (Photo: imago images / Jan Huebner) Munich Despite the chip crisis in the car industry, BMW…
Porsche with sales record: Taycan becomes a bestseller
Stuttgart Porsche breaks a sound barrier: within ten years, the sports car maker has tripled sales. In the 2021 financial year, Porsche delivered exactly 301,915 vehicles worldwide for the first…
Handelsblatt Green: What to do with electronic waste?
San Francisco Year after year, the tech industry presents the latest models of smartphones, tablets and computers at the Consumer Electronics Show (CES) in Las Vegas. Sustainability is becoming more…
Lower sales in China in 2021 – also uncertain in 2022
Production by SAIC Volkswagen in Shanghai The German car company is weakening in its most important market. (Photo: dpa) Beijing Volkswagen suffered a significant drop in sales in its most…
Lower sales in China in 2021 – also uncertain in 2022
Production by SAIC Volkswagen in Shanghai The German car company is weakening in its most important market. (Photo: dpa) Beijing Volkswagen suffered a significant drop in sales in its most…
Audi manager Martin Sander becomes the new boss
Car manager Martin Sander The former Head of Marketing at Audi is to lead Ford’s business in Europe in the future. (Photo: dpa) Cologne Long-time Audi manager Martin Sander will…
From podcast to sustainable e-commerce platform
new York Brightly.eco is the story of two young women looking for a meaningful business without being afraid of money. Laura Alexander Wittig and Liza Moiseeva jointly run the start-up…
BMW’s CES car changes color
BMW iX The BMW model can change color. (Photo: imago images / Cover-Images) Las Vegas BMW presented a car that can change color at the CES technology fair in Las…
Vinfast is planning an e-car factory in Germany
Vinfast cars The car manufacturer from Vietnam is currently looking for suitable locations in Germany. He also wants to produce in the USA by the end of 2024. (Photo: Bloomberg)…
Why cosmetics manufacturers rely on personalization
Dusseldorf Wash, cut, dye – classic hairdressing program. Hair coloring is often done at home thanks to a large selection of products. But: “Up until now, that required patience, was…