With the development of the internet, the locomotive of digital transformation, the productions I watch on television and in cinemas have also started to become digital. In this context, platforms such as Netflix, Disney+ and Amazon Prime entered our lives. These platforms, which serve their subscribers with a certain monthly fee, can sometimes come to the fore with lawsuits that make users nervous.
A new one has been added recently. HBO Max, which will start its activities in our country very soon, faced class action lawsuits for sharing subscriber data with Facebook without permission. Here are the details…
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Does HBO Max share subscriber data with Facebook?
According to Variety’s report, HBO Max has been sued for sharing certain user data, such as watch history, with Facebook without the consent of its subscribers, in violation of the Video Privacy Protection Act.
At this point, HBO Max, which has an advertising cooperation with Facebook, allegedly shared some sensitive data, especially subscriber tracking history, with the social media platform in order to connect with their profiles and display relevant ads.
As you know, HBO uses cookies to serve personalized advertisements, just like other websites. In this case, it should definitely inform its users. Sharing video viewing histories requires separate permission under the Video Privacy Protection Act. Standard privacy policies are not enough here.
As a result of the class action lawsuit filed by two HBO Max subscribers, Angel McDaniel and Constance Simon, recently, HBO could face millions of dollars in fines if found wrong, as on platforms like TikTok.
So what do you think about this subject? Do you think it’s ethical to share HBO Max subscriber data with Facebook so that personalized ads can be served? Do not forget to share your views with us in the comments section or on the SDN Forum.