Tag: brand policy
The Spanish brand Seat is threatened with extinction
The future of Seat is called Cupra Cupra production at the Seat main plant in Martorell near Barcelona: At the end of the decade, the production of Seat models should…
How Russia is hijacking Western brands
“You will never notice the difference between our condoms and Durex products,” explains businessman Alexander Gerstein of the Russian media group RBK. “Both are based on the same raw materials…
Audi and Porsche want to get into Formula 1
Munich, Dusseldorf Audi and Porsche will be allowed to participate independently in Formula 1 in the future. The Supervisory Board of the Volkswagen Group made this fundamental decision on Thursday.…
Lamborghini beats Porsche on returns
Lamborghini creates the best returns in the VW Group A Lamborghini Sian at the IAA: The sports car manufacturer from Italy is Volkswagen’s king of returns. (Photo: Reuters) Dusseldorf The…
Adidas exchanges its China boss
Adrian Siu The manager knows the Chinese market and is now returning to Adidas in a managerial capacity there. (Photo: Adidas) Munich, Beijing Loud music blasts from the third floor…
How the tea manufacturer wants to arm farmers against climate change
Dusseldorf Wait and see and drink tea – many people did that out of necessity during the pandemic. Never before has so much tea been drunk in Germany. In 2020…
Container ship with 4000 VWs drives off the Azores
car export Many VW models are delivered worldwide on container ships. (Photo: dpa) Lisbon The “Felicity Ace”, a huge container ship flying the Panama flag and loaded with thousands of…
Aldi, Amazon & Co.: price-performance ranking 2022
Tiktok meets Aldi Süd The “Elevator Boys” play in an Aldi promotional video on the Tiktok platform. (Photo: Aldi Süd) Cologne It was rather bad news that the US payment…
Customers particularly trust these brands
Ugg boots came through the crisis well Opinions are divided on them – but the Ugg brand manages to retain its fans even in the crisis. Cologne Opinions differ on…
Trisport CEO Melanie Lauer builds on the fitness brand
Melanie Lauer The Trisport boss has big plans for the Kettler brand. (Photo: PR) Dusseldorf When BVB’s Bundesliga soccer game against Freiburg kicks off on Friday in Dortmund’s Signal Iduna…