Tag: brand policy
Porsche wants to bring the Bundesliga into the car
Cockpit in the Porsche Cayenne The sports car manufacturer also wants to live up to its claim to luxury when it comes to infotainment. Stuttgart Watching a football game in…
Aldi Süd wants to benefit from the discount organic boom with a new brand
Dusseldorf The discounter Aldi Süd is launching a new brand for organic food. Starting this Monday, 15 items will initially be on the shelves under the name “Nur Nur Natur”.…
Aldi Süd wants to benefit from the discount organic boom with a new brand
Dusseldorf The discounter Aldi Süd is launching a new brand for organic food. Starting this Monday, 15 items will initially be on the shelves under the name “Nur Nur Natur”.…
Deutsches Einhorn takes over US competitor Elevate Brands
Dusseldorf Philipp Triebel has an ambitious goal. “We want to build a new generation of global consumer goods group,” says the co-founder of SellerX to Handelsblatt. In the evaluation, the…
Who benefits from the lack of shelves in the supermarket
Hamburg, Dusseldorf At Edeka there are no more chocolate bars from Mars on the shelves, at Aldi there are no creams from Nivea. Customers feel with every purchase that retailers…
Beiersdorf benefits from the realignment of the Nivea brand
Nivea production in Hamburg Beiersdorf generates most of its sales with the brand. (Photo: Reuters) Dusseldorf Thanks to rapid growth in its core brand Nivea, manufacturer Beiersdorf has posted a…
Which no-name products save customers money
Expensive branded water Consumers can save a lot of money by choosing private label – often without loss of quality. (Photo: PR, Handelsblatt [M]) Dusseldorf After the shopping spree, the…
Consumer survey puts these companies ahead
Own brand Balea by dm Private label has benefited in the face of customer inflation in terms of value for money. (Photo: dpa) Cologne Butter: up 42 percent. UHT milk:…
How corporations misjudged start-ups
Just Spices products One of the founders left the company after it was taken over by Kraft Heinz. (Photo: obs) Dusseldorf The shitstorm was massive: When the large corporation Nestlé…
New Adidas leadership to bring momentum to the business
Intersport store in Heilbronn The chain of retailers is benefiting from the stronger demand for sneakers and other sportswear. (Photo: dpa) Munich After the change of management at Adidas, the…
“Our customers buy brands, not corporations”
Oliver Blume The VW boss wants to lead the group more decentralized in the future. (Photo: Porsche AG) Stuttgart Volkswagen boss Oliver Blume wants to run the group more decentrally…
“Our customers buy brands, not corporations”
Oliver Blume The VW boss wants to lead the group more decentralized in the future. (Photo: Porsche AG) Stuttgart Volkswagen boss Oliver Blume wants to run the group more decentrally…
Customers give their loyalty to these companies
Branch of the Pieper Perfumery Tradition and investment – the family business modernized branches and the online portal even during the corona crisis. (Photo: PR) Cologne The corona crisis was…
Bitcoin has temporarily climbed above the $21,000 mark
Bitcoin Since the beginning of the year, the oldest and most important cyber currency has gained around 25 percent in value. (Photo: Reuters) Frankfurt Bitcoin temporarily climbed above the $21,000…
LVMH boss Arnault makes daughter Delphine Arnault Dior boss
Paris Bernard Arnault and his daughter Delphine Arnault get along very well. This can be observed at the Paris fashion shows. The 47-year-old French woman often accompanies her 73-year-old father…
Henkel toothpaste brands go to Katjes
Whilst brushing one’s teeth Dental care brands include Theramed, organic toothpaste Vademecum and Licor del Polo, and Antica Erboristeria. (Photo: IMAGO/Addictive Stock) Dusseldorf If you eat sweets, you also need…
An interview with the head of Rituals
Raymond Cloosterman His company Rituals is growing even during the crisis. (Photo: Rituals) Dusseldorf Bath foam, anti-aging cream, luxury candles or car fragrances – Rituals is considered the fastest growing…
How Adidas and McDonald’s defend their advertising
Match ball of the World Cup in Qatar by Adidas The German sports outfitter is one of the sponsors of the football association Fifa. (Photo: IMAGO/MIS) Munich, Dusseldorf Whether it’s…
These are the most valuable brands in the world
Dusseldorf Despite inflation, the energy crisis and the pandemic, the world’s 100 most important brands have increased their value significantly. According to calculations by the international brand consultancy Interbrand, the…
Red Bull founder Dietrich Mateschitz is dead
Vienna Austrian billionaire and “Red Bull” owner Dietrich Mateschitz is dead. “We knew that he was in a very serious health condition. But still, now that it’s happened, it’s unbelievable…