Tag: brand policy
Red Bull founder Dietrich Mateschitz is dead
Vienna Austrian billionaire and Red Bull owner Dietrich Mateschitz is dead. “We knew he was in a very serious health condition. But still, now that it has happened, it’s unbelievable…
Henkel refill stations meet skeptical consumers
Refill station of the Henkel brand “Love Nature” The concept hardly goes down well with customers. (Photo: Nora Laurie Lammers / dm) Dusseldorf Henkel wanted to be a pioneer in…
Heidelberg Cement wants to be called “Heidelberg Materials” in the future
bags of cement Founded in 1874, Heidelberg Cement has gone through numerous name changes. (Photo: Bloomberg/Getty Images) Munich The building materials giant Heidelberg Cement wants to appear under the name…
Heidelberg Cement wants to be called “Heidelberg Materials” in the future
Cement loading in Heidelberg Founded in 1874, Heidelberg Cement has gone through numerous name changes. (Photo: heidelbergcement) Munich The building materials giant Heidelberg Cement wants to appear under the name…
China gains car market shares in Russia
Haval Jolion The crossover from the Chinese manufacturer Haval is the best-selling foreign vehicle in Russia. Dusseldorf The sanctions and the withdrawal of many Western brands have left their mark.…
Swiss, Weleda, Sternburg beer: These brands are recommended
Swiss convinces passengers The airline was able to score with customers through service even after the pandemic. (Photo: Imago) Cologne The corona pandemic hit the airlines hard – at times…
Junglück & Harry’s: The secret of the success of young cult brands
Products from the Junglück start-up The company has 141,000 followers on Instagram – 100,000 more than the account of Persil manufacturer Henkel. (Photo: Junglück) Dusseldorf, Hamburg The Dax group Beiersdorf…
Junglück & Harry’s: The secret of the success of young cult brands
Products from the Junglück start-up The company has 141,000 followers on Instagram – 100,000 more than the account of Persil manufacturer Henkel. (Photo: Junglück) Dusseldorf, Hamburg The Dax group Beiersdorf…
Beiersdorf benefits from growth at Nivea – sales increase sharply
Nivea flagship store in Hamburg CEO Warnery expects tougher resistance for the second half of the year. (Photo: Beiersdorf) Dusseldorf The Nivea manufacturer Beiersdorf is growing despite rising costs and…
Puma increases sales forecast for 2022
France headquarters of Puma The sporting goods company has recently been doing better than its larger competitor Adidas. (Photo: imago images/Future Image) Munich Puma boss Björn Gulden sees the many…
After a record quarter, Puma increases its sales forecast for 2022
Munich Puma boss Björn Gulden sees the many global uncertainties and risks as sportive. “The situation is difficult for everyone. We just have to be better than the rest,” said…
These are the best insurers in 2022
Cologne The digital insurer Wefox relies on pure emotion in the competition for attention. The German-Swiss insurtech signed shirt sponsorship deals with Italian soccer champions AC Milan and Bundesliga club…
Porsche IPO is a strategic weakening of Volkswagen
Porsche and Volkswagen Without common software, the distance between the two car manufacturers increases. (Photo: IMAGO/photo booth) It was really bad timing. A few hours after Russia attacked Ukraine, Volkswagen…
Fewer products, more margin, higher prices
Nivea production at Beiersdorf Beiersdorf generates most of its sales with Nivea. (Photo: dpa) Dusseldorf The blue can with the white Nivea lettering is one of the best-known brands in…
The brands have to step back when it comes to key issues
In the past few weeks, Volkswagen has fought a groundbreaking dispute over the further development of its software strategy. The group wanted to give all brands clear guidelines as to…
Seat wants to become profitable through Cupra
Dusseldorf The note from Volkswagen CEO Herbert Diess could hardly have been clearer: “It’s high time,” he recently wrote about Seat on Linkedin. The Spanish subsidiary must become profitable “as…
Uwe Hochschützz is promoted at Stellantis
Opel boss Uwe Hochschurtz After less than a year, the manager is to take on a new position in the Stellantis group. Munich Opel is getting a new boss again.…
Uwe Hochschützz is promoted at Stellantis
Opel boss Uwe Hochschurtz After less than a year, the manager is to take on a new position in the Stellantis group. Munich Opel is getting a new boss again.…
Volkswagen renaming: Prime Minister Weil rejects
Stephen Weil The Prime Minister of Lower Saxony also sits on the Volkswagen Supervisory Board. (Photo: dpa) Berlin Lower Saxony’s Prime Minister Stephan Weil has spoken out against a new…
Imelda Labbé becomes Head of Sales at Volkswagen Passenger Cars
Imelda Labbe On July 1, the manager will take over the sales department on the Board of Management of the Volkswagen Passenger Cars brand. (Photo: Volkswagen Group) Dusseldorf Women in…