The sporting goods company has recently been doing better than its larger competitor Adidas.
(Photo: imago images/Future Image)
Munich Puma boss Björn Gulden sees the many global uncertainties and risks as sportive. “The situation is difficult for everyone. We just have to be better than the rest,” said the Norwegian when presenting the quarterly figures.
The third largest sporting goods company in the world is currently doing this. Puma is still much more dynamic than Adidas. While the larger competitor had to lower its forecasts for the current year on Tuesday, Gulden raised its sales outlook on Wednesday after a record quarter. “They go their own way,” praised analyst James Grzinic from the investment house Jefferies.
The divergence of the two Franconian archcompetitors has several causes. The most important is its varied presence in China, where Adidas has been particularly hard hit by the constant lockdowns and calls for boycotts against western brands.
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