Tag: Sporting goods industry
Fitness provider Egym collects up to 200 million euros
Munich The corona pandemic plunged the growth-spoiled fitness industry into a deep crisis. “When the studios were closed for so long, we feared for our existence,” says Egym founder Philipp…
Sporting Goods: Sports retailers are hoping for a revival
Munich The online sporting goods trade boomed during the pandemic. Customers ordered running shoes or jogging pants for the home office online, and large manufacturers such as Adidas are massively…
Björn Gulden has already changed that – and he intends to do so
Munich, Herzogenaurach The appointment in Herzogenaurach should ensure a new beginning. Adidas boss Björn Gulden recently invited the most important specialist dealers to the company’s Franconian campus. At dinner, ski…
Adidas will start selling parts of the Yeezy collection in May
Munich Adidas will start selling the remaining “Yeezy” shoes from the stopped cooperation with US scandal rapper Kanye West in May. A significant amount of the proceeds will be donated…
“Burning millions of Yeezy shoes is not the solution”
Bjorn Gulden The CEO of Adidas announced at the annual general meeting that he wanted to sell the Yeezy products that were still in stock. (Photo: dpa) Munich In the…
That’s how deep Adidas is really in the crisis
Adidas balance sheet check The problems of the second largest sporting goods company in the world are significant. (Photo: Adidas) Munich Before the Adidas general meeting on Thursday, investors are…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
New Adidas leadership to bring momentum to the business
Intersport store in Heilbronn The chain of retailers is benefiting from the stronger demand for sneakers and other sportswear. (Photo: dpa) Munich After the change of management at Adidas, the…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
Ski touring specialist prepares for winter with little snow
Ski touring clothing from Ortovox The company is increasing its activities abroad and is also focusing more on mountaineering. (Photo: Ortovox) Munich During the pandemic, many people discovered ski touring…
Adidas vs. Kanye West: New allegations under investigation
Kanye West at a campaign event The controversial rapper and entrepreneur is said to have been noticed for a long time due to blatant misconduct. (Photo: Reuters) Munich Adidas is…
Record sales in the third quarter and confirmed forecasts
Puma basketball shoe The third largest sporting goods manufacturer in the world is currently growing, even in a difficult economic environment. (Photo: Bloomberg) Munich At the sporting goods group Puma,…
Adidas ends cooperation with Kanye West
Rapper Kanye West The rapper is considered a supporter of former US President Donald Trump. (Photo: Reuters) Munich The sporting goods company Adidas is ending its collaboration with US rapper…
Adidas ends cooperation with Kanye West
Rapper Kanye West The rapper is considered a supporter of former US President Donald Trump. (Photo: Reuters) Munich The sporting goods company Adidas is ending its collaboration with US rapper…
Businesses in China still under pressure
Logo at an Adidas store The Herzogenaurach only expect a profit of half a billion euros. (Photo: Reuters) Munich The sporting goods group Adidas has lowered its outlook for the…
Businesses in China still under pressure
Logo at an Adidas store The Herzogenaurach only expect a profit of half a billion euros. (Photo: Reuters) Munich The sporting goods group Adidas has lowered its outlook for the…
How the outdoor specialist Meindl has survived previous crises
Kirchanschöring Even as children, Lukas and Lars Meindl earned their pocket money during the holidays in their family business in Upper Bavaria. Today, the two are the ninth generation to…
Investors are demanding a quick successor to Kasper Rorsted
Kasper Rorsted Recently there had been increased criticism of the Adidas boss. (Photo: AP) Munich After the announcement of the early departure of Adidas boss Kasper Rorsted, investors are calling…