Famous hair care brand Elidor announced that it has stepped into the metaverse with national volleyball player Ebrar Karakurt and musician Nova Norda.
With the launch of Elidor, which will take place on June 8th, the #Tasteable collection will be available for use. It has been announced that Elidor will support the education dreams of young women, thanks to its partnership with Boyner and within the scope of the “On Our Way” project.
The income of the collection, which will consist of a limited number of pieces, will be donated to TOG Foundation’s Youth Scholarship Fund. In this way, the education fees of many young women will be covered.
Elidor made a statement on the subject:
“As Elidor, we embrace innovation and continue to discover ways to meet our consumers in every area where new technologies are used. Within the scope of Our Own Way project, we produced the first NFT project in Turkey among FMCG brands to support young women’s educational dreams. We created a scholarship resource for young women by transferring the proceeds of the auction here to the TOG Youth Scholarships Fund. Now we are bringing our Elidor brand and our own Way brand purpose project to the virtual universe. While meeting our project with our consumers with an innovative communication perspective, we continue to remove obstacles in front of young women’s educational dreams by creating funds for TOG’s Youth Scholarship Fund, thanks to the Elidor x Boyner Collection, which we created in cooperation with Boyner.”
made statements.