Why is there a price difference between products in different colors?

The price difference between color options is often the content of a complex equation. Marketability of colors, supply-demand and production costs are just a few of the factors that indicate purchasing price differences. In addition, some companies only produce products in various colors. marketing method It uses as.

The reflection of color options on product prices affects not only our visual pleasure but also our budget. We are particularly concerned about this issue that puts a strain on budgets. cars and white goods We discussed it through. After seeing how colors cause high prices, as well as the strategies of companies, you may think twice while shopping.

When we talk about different colors and different prices, the first thing that comes to our mind is cars.

When you go to traffic, you mostly see white cars. One of the reasons for this is, of course, that white cars are cheaper than cars of other colors. Statistics also confirm this. White is the most preferred vehicle color.

sold 4 out of 5 vehicles are white The main reason for this is that, as we said, there is no color difference. For dark colored vehicles less washing does not require sunburn and not attract the sun Among other reasons that can be mentioned.

What do the statistics say?

According to the 2021 Global Automotive Color Popularity Report of Axalta, one of the world’s leading liquid and powder paint suppliers, white with 35% and tones are in the first place. While black and gray are preferred by 19%, silver, blue, red, brown, green, yellow and orange are among the other colors chosen.

In Turkey, white will rank first until 2022, and will be the most preferred color according to 2023 data. Grey is pulling. white secondorange becomes the third color.

Let’s talk about other reasons that make up the price difference.

Colors such as red, blue and yellow are in lower supply than others, creating high demand. This causes vehicles to be offered for sale at more expensive prices. In other words, as in every product, in cars too supply and demand issue In fact, it is quite effective on prices.

Among other factors production costs is shown. Producing cars in different and less preferred colors generally affects production costs. Sometimes it requires additional procedures. Also for some colors special pigments and dyes is being used. This naturally causes prices to rise.

In car production in special colors, not only pigment is used, as in other colors. Binders, more layers to build the color, additives and solvents, metallic flakes for shine additional cost means.

Love of vibrant colors like orange is not just about their eye-catching nature.

While we have mentioned the most preferred colors and their price differences, let’s talk about why other colors are also preferred. Of course, colors such as orange and red look more vibrant, pleasing to the eye There are also pleasure reasons such as. However, we can talk about a number of features that these colors provide to users.

Among the aesthetically popular colors, yellow, orange, dark blue and burgundy vehicles are more popular than other colors. involved in fewer accidents. Because these cars attract a lot of attention and even in years with less light easily noticeable. The prominent reasons are that these colors are more durable and maintain their sales value longer than other colors.

What color white goods do you have in your home? Is the latest trend black or traditional white?

After cars, there is undoubtedly another product group that we encounter with price differences. household appliances. After classical white, white goods manufacturers have entered our lives to make effective sales in the market. gray and black also included white goods in different colors. In fact, just like in cars, the interior features of white goods are exactly the same, but the colors vary.

The reason why white items such as washing machines or refrigerators are sold at more affordable prices standard paint on sheet metal to be. While gray products are a little more costly than white because they are stainless steel, black products use a glass surface and that’s why the price difference increases even more.

Of course, cost is taken into account when choosing among colors, but the popularity of other products also depends on the home design. In addition, damage is absorbed more easily in white colored items, less fingerprint visible Influencing factors at the selection stage such as.

We may be unfair if we include different white goods such as red, orange and green, which have entered our homes lately, in this comparison. Because the features of these products are not the same as others. To the retro trend The internal features and designs of the red refrigerator or blue oven that keep up are not the same as other products.

Cost is not the only thing that affects the sale of products in different colors at high prices.

Brands aim to produce products in various colors. marketing strategy It also uses as. With colorful products, brands bring a different perspective to their identities. This means brand value, target audience and changing its position in the market.

Another marketing tactic is to use vehicles of certain colors in campaigns. premium featured offered for sale. Brands that keep up with color trends can thus choose colors that are relevant to the consumer. You can see the same tactic in the fashion industry.

One of the reasons that plays with our perceptions is privilege to give the feeling. By producing a limited number, it looks like it’s in that color. as if there was a famine Its launch raises prices. Of course, when this is the case, those who want to have a privilege are interested in these products and buy them, ignoring the price difference.

It is possible to see such price differences in other technological products such as headphones and televisions. While in many cases the reason is primarily paint costs, in others it is just create privilege stands out.

So, what color do you prefer for your shopping?