BMW’s Success Story – Webtekno

With its high-level engineering, quality and reliability, BMW has been promising its enthusiasts a unique driving experience since its foundation. embellishes your dreams.

The most valuable and popular There is an impressive story full of perseverance and determination in the deep-rooted history of BMW, one of the automobile brands.

The origins of BMW date back to 1913, when the company named “Rapp Motorenwerke” was founded by Karl Friedrich Rapp.

BMW’s story Karl Friedrich Rapp It begins with the determination of a German mechanical engineer named.

Previously known for Mercedes Daimler Motor & Gesellschaft (Daimler Motor Company) Rapp, who worked as a technical designer for Rapp, left this job and took over the management of a company called “Flugwerk Deutschland” that produces aircraft engines.

However, as the company’s business deteriorated in 1913, buying the company rather than abandoning it Rapp launched the company he named “Rapp Motorenwerke” (Rapp Engine Plants) and began to grow rapidly.

In just two years “Rapp Motorenwerke” had become a large company with 370 employees.

At the beginning of World War I, the company’s business began to fail as Rapp’s engines were unreliable.

Rapp Motorenwerke, while the war was going on almost went bankrupt. However, the army’s order of a large quantity of engines at the last minute saved Rapp and the company for a while.

However, the order came with certain conditions. Franz Josef Popp, like Rapp a former Daimler employee, worked for the Austrian Navy. as a representative was sent to the company.

But the real purpose of coming is not representation, was to take the company away from Rapp!

Popp identified managerial and operational deficiencies as soon as he came to the company and ensured that they were eliminated. He achieved his goal.

He fixed the problems, endeared himself to the board, and became the owner of the company. Rapp’s removal from his position and ensured his removal.

After Popp took over the company, he changed its name to Bayerische Motorenwerk, or BMW for short!

Popp, who believes in the potential of the company, probably does not want the name of the former owner to be included in the company name. “Bavarian Engine Plants” the one which… “Bayerische Motorenwerk” He changed his name and a legend was born.

The blue and white logo that is still in use Inspired by the flag of the state of Bavaria designed it.

Now the BMW brand was ready to pursue its true potential and, after great effort and investment, He produced the first aircraft engine.

The decrease in demand for aircraft engines after the war led BMW to a different field.

Signed after Germany lost the war Treaty of Versailles, German manufacturers of weapons and similar products had brought their business to a halt.

Franz Popp ranged the company’s production from aircraft engines to motorcycle engine, agricultural equipment and railway brakes decided to shift to production.

Under the influence of this decision, BMW started to strengthen its operations in 1922.Merged with different production companies and the door to a new era was opened.

BMW’s first move was to launch its own motorcycle. Thus, the R32 model was born!

This model, which broke the world speed record produced in 1923, was produced by BMW in Europe. Becoming known for his mastery of engineering provided.

BMW, to make successful moves and continued to produce engineering marvels.

He built his first car in 1928 This was followed by BMW’s merger with an automobile company.

BMW is no longer just an engine manufacturer, He was also a vehicle manufacturer!

Popp was determined to exploit BMW’s full potential and found a way around the Treaty of Versailles.

While BMW was growing rapidly, one of the companies it bought was an American company. This is BMW’s bypassing the Treaty of Versailles and enabled it to restart aircraft engine production.

BMW between 1933 and 1945 continued aircraft engine production. However, Popp was a smart man and, foreseeing that BMW’s independence would be overshadowed by the coming Nazi regime, he started producing aircraft engines. He refrained from investing too much.

Popp was proven right and was dismissed for disobeying the Nazis’ directives…

After this, BMW, which was in a way operated by the Nazis throughout the war, He was in a worse situation than ever before.

One of the BMW factories after the war It was captured by Soviet forces.

The Soviets continued to produce vehicles for their own use in this factory, but They didn’t give up on the BMW logo either.

Even this was actually the name of the brand in those years. How much value has it reached? is showing.

With the withdrawal of the Soviets, BMW was ready to continue where it left off. He produced his first luxury vehicle!

BMW in 1951 latest technology produced a luxury model that showcases BMW 501!

However, in those years, it reshaped the market against BMW. a new rival was out.

Volkswagen, Unlike BMW’s luxury vehicle, it offered cheap, stylish and compact vehicles. These were exactly the kind of vehicles that a country that had just emerged from war needed.

For this reason, the luxury market is actually It wasn’t very profitable. For this reason, BMW almost came to the brink of bankruptcy.

The company was in such a difficult situation that even its acquisition by Daimler-Benz was discussed.

BMW did not lose faith in the 5 series and continued to produce new models, but these vehicles were very expensive for customers. It was expensive.

Later, it produced a model similar to the current Smart vehicles, but these vehicles were also It was not liked by consumers.

BMW also tried to produce different models, but he was out of luck… Daimler-Benz was following its rival BMW like a vulture.

In 1959, the Quandts, a wealthy German family, saved BMW from bankruptcy!

With the investment of the Quandt family, BMW was given one last chance and the brand Launched the 700 series.

This model has created wonders in terms of engineering, design and price. Saved BMW from bankruptcy and opened the doors to a new era.

BMW continued its success unabated and By producing new series and models managed to impress consumers.

He was now strong enough to compete with his rivals in the competitive arena and was determined to prove himself!

Continuing to produce successful models throughout the 1970s, BMW set its sights on He cut the Porsche.

BMW decided to show itself in motor sports launches the legendary M1 lasted. This model left its mark on motorsport history and proved BMW’s difference.

BMW continued to expand its operations globally and acquire different companies.

The brand, which has proven itself with the M series, has established production facilities in America and Africa, as well as the ones we know with Land Rovers. It also acquired Rover Group in 1994.

Although he would later sell the Land Rover brand to Ford, he only He retained the MINI and Rollys-Royce models.

You already know what happened next. Currently BMW is under the group BMW, Rolls-Royce, MINI and BMW Motorcycles A strong player with

Despite all the difficulties it has experienced, the company continues to develop without giving up and without compromising its quality, making it a dream destination for many people. an automobile giant He managed to become.

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