Google and Apple, Even though they are competitors with mutual devices and applications, they are of course in cooperation. News about this collaboration also emerges from time to time. According to the latest news about this, Google, someone from Apple Safari all the ad revenue it generates when it searches on Google using its browser. 36 percent He pays Apple.
Google last earned $280 billion from ads
According to the latest information, this incident, which should have been kept secret, was discovered by an economics professor from the University of Chicago. Kevin Murphy, It was revealed during the company’s deposition on behalf of Alphabet in the ongoing Justice Department case in Washington on Monday.
The figure shed further light on the relationship between the world’s two largest technology companies, which has come under antitrust scrutiny over the past few years. The DOJ accused Google of using its vast resources to maintain market dominance by paying companies like Apple, which has billions of users of iPhone, iPad and Mac devices, to be the default search engine in Safari.
According to a report from the New York Times, Google will turn to Apple to become the default search engine in Safari in 2021. “approximately 18 billion dollars” reportedly paid. Bloomberg noted last week that Google and Apple objected to the details of the deal being made public.
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Google said in a court filing that making more details public would “unreasonably weaken Google’s competitive position with respect to both competitors and other counterparties.” It is worth remembering that in order to maintain Google’s default search engine status and gain traffic $26.3 billion to Apple in 2021 It was also revealed that he had paid.
It’s unclear how much ad revenue Google generates from Safari, but it wouldn’t be an exaggeration to say that 36 percent of that figure would likely be closer to $100 billion. Google’s total ad revenue in 2022 was $279.8 billion.
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