Victoria’s Secret, arguably the most recognizable lingerie brand in the world, has applied to the US Patent and Trademark Office to make it possible to sell virtual underwear, shoes, hats, glasses, bags and fashion accessories.
The company’s trademark attorney, Michael Kondoudis, confirmed in a statement on Twitter that Victoria’s Secret has applied for NFT collections and online clothing for use in the metaverse in 4 different categories.
Victoria’s Secret is headed to the metaverse and has plans to sell virtual lingerie.
The company has filed 4 new trademark applications indicating that it intends to sell “virtual undergarments, footwear and fashion accessories.” #VictoriasSecret #metaverse pic.twitter.com/ZWt1b3kdIE
— Josh Gerben (@JoshGerben) February 14, 2022
Allegedly, the famous brand also plans to organize virtual fashion shows.
Founded by American businessman Roy Raymond in the late 1970s, Victoria’s Secret grew to become the largest lingerie retailer in the United States by the early 1990s.
The brand, where dozens of famous top models such as Heidi Klum, Gisele Bündchen, Tyra Banks and Candice Swanepoel have appeared in fashion shows, is currently looking for ways to renew its image.
NFT World Keeps Increasing Its Participants
The metaverse and NFT realm, which has been on the radar of many famous names and brands lately, continues to grow day by day.
Samsung was one of the last brands to step into the magical world of the virtual world.
The technology giant has announced that it will offer NFT service to customers who pre-order the Galaxy S22 smartphone or the new Tablet S8.