The Story of Burla Brothers – Webtekno

Burla Family, in Turkey’s commercial history left indelible traces, one of the rare families with a centuries-old history. So much so that the Burla Family, which has a very important place, has managed to make a name for itself in many sectors, from media to automotive, from white goods to textiles.

Brothers Eli and Daniel Burla in 1911 Burla Brothers Company In addition to being a leader in its sector, the company he founded under the name Koç Holding It is one of the companies that played a major role in the emergence of important players in today’s Turkey, such as.

Let’s get to know the Burla family. Its origins date back to Spain!

The Burla family traces its roots to escaping the Spanish Inquisition. took refuge in the Ottoman Empire It is based in the Sephardic Jewish community.

The family first stopped in Livorno, Italy, then migrated to Thessaloniki, where they currently live. It also contains the house where Atatürk was born. He settles in Koca Kasım Paşa District.

The family’s business life, which started in this region, continued with the family’s migration to Istanbul. It continues in Istanbul.

Burla Brothers started their import business in 1911 with their first company opened in Galata, Istanbul.

The business of brothers Eli and Daniel went so well during this period that they almost lost their industry. to the level of monopoly reached.

in 1928 Pyrite The company they founded under the name was one of the first steps in Turkey’s automotive industry.

Even at that time For the use of Mustafa Kemal Atatürk This company supplied most of the imported cars.

The innovations that the Burla Family brought to Turkey were not ordinary; especially PYE brand radios And Frigidaire refrigeratorswas among the products that changed the lifestyle of the Turkish people.

Their step into importing refrigerators causes them to cross paths with the Koç family.

Machinery production, household goods, textile, steel sheet and casting workshop and more In many areas They were operating.

Refrigerator imports go the way of Burla Brothers. He intersected with Vehbi Koç.

In the 1950s, under the leadership of Lütfü Doruk, the Burla family and Vehbi Koç decided to join forces in the business world for the production of steel goods, and as a result of this cooperation, Koç Holding’s stronghold Arçelik A.Ş. was established.

The partnership of Koç and Burla families continued after Arçelik.

Burla Brothers at that time He was also one of the big names in the automotive industry.

Vehbi Koç, who sees a light in this sector, is a much smaller company in the automotive field than Burla Brothers. To further grow Koç Otomotiv he was intentional.

They also partnered with Burla Brothers in the automotive field and started to import the Ford brand to Turkey. then Tofaş was established.

They also played a role in the establishment of Hürriyet Newspaper!

We said that the Burla family operates in many sectors. media industry is one of them.

At that time, Burla Brothers also provided financial support to Sedat Simavi’s establishment of Hürriyet Newspaper and formed a partnership with him. They played a role in the establishment of Hürriyet.

Moreover paper import Burla Brothers had a critical role in this regard, with the power of importing one of the most important raw materials of journalism.

In addition, Burla Brothers, which is very innovative and visionary, is one of the first companies in Turkey to adopt the advertising concept.

During those periods, he frequently appeared in Hürriyet Newspaper, in which he played a major role. advertised their products and for this reason, it has contributed to the development of the advertising industry by gaining popularity.

In summary, the Burla Family’s influence on valuable and large companies that have survived until today. It has a huge impact.

Burla Brothers company today Burla Machinery Trade and Investment Inc. continues its commercial activities under its name.

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