US-based fast casual restaurant chain Shake Shack has launched a campaign in which customers will earn 15% of the amount they spend on shopping in Bitcoin (BTC).
The Wall Street JournalAccording to the news of Shake Shackcustomers blockmobile payment service Cash AppThe amount they spend on the purchases they will make with the bank card “Cash Card”. 15%equivalent to bitcoin one to win offer started. customers, March The campaign will be valid until the middle of the month. Cash App found in the appcash Boost program and cashcard can be accessed via the tab.
Shake Shack on Cash App whether they can reach younger consumers and whether their customers are interested in more cryptocurrency options announced that they were testing it.
Head of Marketing for Shake Shack Jay Livingstonfrom customers that they do not see a request to pay with cryptocurrencies Therefore, he said the test will help determine whether the company will start accepting cryptocurrencies as a form of payment or expand the campaign at some point.
We always try to invest in things that will actually make sense, not what we would waste our resources on.
Cash App users in the app Bcoin and familiarity with cryptocurrencies shake Shacki in the campaign block Livingston stated that he encouraged to work with;
Adoption would be very low if we started receiving crypto payments at our branches right now. However, through an app that promotes crypto like Cash App, we will be able to reach more people who want to use crypto and also want to learn.
made statements.
With branches in many countries around the world Shake Shack‘of, In Turkey Istinye Park, Akasya AVM, Vadi Istanbul, Metropol Istanbul shopping centers and Istanbul Airport over including 5 branches exists.
In the news, Whether the offer is valid at branches located outside the USA. No information about it was included.
A recent study by Visa revealed that crypto holders used 62% more crypto for payments in 2021, with 57% of respondents looking to earn cryptocurrency through a campaign.