The Tearing Story of Satoru Iwata, Who Re-created Nintendo

We have witnessed major scandals in the gaming world over the years; managers, employees 10-12 hours a day running, CEOs blame the failure of the games on the employees and cut in salaries to do and many more.

Even the manager of a simple game studio arrogant and egotistical; Even though Iwata is the CEO of a company at the top of the gaming world, such as Nintendo, he works just to prevent his employees from losing their jobs and losing their motivation. He thought about his employees more than himself.

Satoru Iwata wrote his name in golden letters in Nintendo history as CEO.

Founder of Nintendo until today Except for Fusajiro Yamauchi’s family no one has ever been Nintendo’s CEO.

Satoru Iwata, 113 years old broke company tradition and because of his successes in other companies “don’t be one of the family” was exempted from the rule in 2002 He became CEO of Nintendo.

Nintendo had fallen on bad times, but Iwata never blamed his employees for this failure.

Satoru Iwata, if there is a failure, it is always takes ownership of itself, not its employees. He was an honest manager who knew how to take initiative.

While the company’s sales were deteriorating with high-risk projects, he took responsibility for this failure himself as a manager, just to prevent his employees from losing their motivation and losing their jobs. He cut his own salary in half.

Iwata was a successful software developer who worked at Hal Laboratory before becoming CEO of Nintendo.

Iwata, who was a successful software developer in his youth, kirby He took part in the development of important Nintendo games such as. He was promoted in his position due to his serious successes in the software unit and He became CEO of Hal Laboratory.

Iwata chose Nintendo because he was in the business. not just managing He was also assisting software developers and giving instructions in the field.

While CEO of Iwata Hal Laboratory; Nintendo wanted Pokemon Red and Green not only to be limited to Japan but also to be known in the world market.

One of the most popular games of its time Pokemon Red and Green, wanted to carry this popularity outside of Japan. Nintendo, this game English He wanted it to be published in his own language, thus reaching more players.

When Satoru Iwata was the CEO of Hal Laboratory, instead of enjoying the pleasures of management, he took on this job alone and translating the game into English, Pokemon games It enabled it to open up to the whole world.

According to Satoru Iwata, the only thing that needed to be done to be successful was not to make the game graphics better.

According to Satoru Iwata, improving the gaming experience was much more important than improving the game graphics, and with this idea, he wanted to go beyond the monotonous competition of the gaming world. seven to seventy He aimed to appeal to all segments of society.

With this goal, it aimed to make both consoles and games easily accessible even to people who are far from the gaming world, and thus its first job was to Nintendo DS The aim was to develop the handheld console.

The Nintendo DS handheld console, perhaps one of the riskiest projects in the world, was officially introduced, and Nintendo would either be victorious or disgraced.

While PlayStation 3 and Xbox 360 consoles are taking the gaming world by storm The world’s oldest and most established Did gaming company Nintendo need to take a serious risk by releasing a console of a type that had never been tried before?

According to Iwata, the answer will be yes, and with this craziness, it has been added to the traditional controls consisting of buttons for the convenience of people who have never had anything to do with the gaming world before. He also placed a touch screen next to these keys.

Nintendo DS, one of the first portable touch devices in history, was taking the gaming world by storm, achieving success far beyond expectations.

Nintendo DS, released in 2004 The world’s best selling handheld console had happened. Among all consoles, it managed to become the second best-selling console after PlayStation 2.

Iwata achieved his goal and appealed to people of all ages with Nintendo DS, not only gamers but also He also made the players’ families his customers.

Three years after the success of Nintendo DS, technology giant Apple introduced the iPhone.

Applewith touch screen When we introduced the iPhone Pioneered by the Nintendo DS, the touch screen is officially a had become the standard.

The big risk taken by Nintendo brought great success and today it exceeds billions of dollars every year. It enabled the creation of the mobile gaming industry.

Iwata, who started a new era in the gaming world with Nintendo DS, came up with a mind-blowing project: Wii.

With the unexpected huge success of the Nintendo DS, Iwata said that gamers thinking that they are bored with the traditional control layout, the keypad. He focused on the Nintendo Wii, which was also a very risky project.

Wii, its rivals at the time of its release to PlayStation 3 and Xbox 360 He achieved such success against reaching higher sales than the total of these two consoles of the period top seller It had become a console.

Even while he was hospitalized at the end of his life, Iwata was still involved in Nintendo’s active projects.

Iwata, who started his duty as CEO of Nintendo in 2002 and continued his duty until 2015. to cancer He was caught and taken to hospital.

While Iwata was hospitalized at the end of his life, he was giving important instructions regarding the development process of the Pokemon Go project. The Nintendo Switch project, which continues to break sales records even today, is It was Iwata’s project.

Iwata, who played a major role in the production of the Switch handheld console, succumbed to biliary tract cancer and was unable to see the release of either Pokemon Go or Nintendo Switch. Unfortunately, his life was not long enough.

I wish all company managers today were as honest and loyal as Satoru Iwata. We hope that we will see successful managers like Iwata who do their job properly, both in this generation and in future generations.

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